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Who is crayon?

As of May 30, 2008, crayon comprises the following talented individuals:

Joseph Jaffe, Greg Verdino, and Scott Monty

Joseph Jaffe, Founder and President

Joseph Jaffe is one of the most sought-after consultants, speakers and thought leaders on new marketing.

Prior to launching crayon, Joseph ran jaffe, LLC, where he worked with companies including P&G, The Coca-Cola Company, American Airlines, Dunkin' Brands, TiVo, Motorola and Fox Interactive Media. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Jaffe's popular blog, "Jaffe Juice", provides daily commentary on all things new marketing. You can join the conversation at www.jaffejuice.com. He also hosts a weekly new marketing podcast called "Across the Sound." Across the Sound was recently voted a Readers' Choice Award as "Best Marketing Podcast" by MarketingSherpa. You can subscribe at www.acrossthesound.net or through iTunes.

His first book, "Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising" (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot.

Joseph's impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Ad week and the list continues.

Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School and he has also lectured part-time at NYU's Stern School of Business, Cornell's Johnson School of Business and Syracuse University.

Hailing from South Africa, he lives with his wife, daughter and son in Westport, CT

Scott Monty, Relationship Director & Consigliere

With a decade and a half of consulting, client service and sales & marketing experience, Scott takes his job as trusted advisor very seriously. When clients rely upon crayon for expert advice in a burgeoning new area, they need someone to whom they can turn for thoughtful and strategic counsel, with a breadth of knowledge about their business and about new marketing.
 
Far more creative than any traditional client service type has license to be, he pushes the limits of what new technology can do for the marketing world. When it comes to new marketing, he is in the game, having authored five blogs since 2003, including The Social Media Marketing Blog. Among Scott's many unique talents are voice-over work, impressions, sartorialism and a deep and abiding knowledge of Sherlock Holmes, which manifests itself in The Baker Street Blog and the podcast I Hear of Sherlock Everywhere
Greg Verdino, Chief Strategy Officer

Greg Verdino is Chief Strategy Officer for crayon.  He is equal parts marketer and futurist, and a recognized expert on innovation and new media channels.  His unique, sometimes controversial, perspectives on media and marketing -- presented daily at Greg Verdino’s Marketing Blog -- have attracted the attention of the social media elite and mainstream press alike, making him a rising star of the business blogosphere.  Greg is an active conference speaker who has also been widely quoted in Advertising Age, Adweek, Business Week, Forbes, New York Times and the Wall Street Journal, among others.

Greg joins crayon from Digitas where, as Vice President of Emerging Channels, he provided the agency and its clients with thought leadership on engaging consumers and creating brand experiences through emergent platforms such as social media, digital video, mobile, gaming and the metaverse.  He has also held executive-level positions at a variety of media and technology firms including Akamai, Loudeye, ROO and Arbitron.  Greg began is career as an advertising executive at Wunderman, Blau Marketing Technologies, Saatchi & Saatchi and Geer DuBois Advertising.  

A native New Yorker, Greg hold a Bachelor of Arts in Sociology from Wesleyan University (which isn’t in New York but it’s close enough) and lives on Long Island with his wife and their daughter.