crayon and Independent artist collaborate on community-powered virtual CD release
News Facts
- Matthew Ebel (www.matthewebel.com), a Nashville-based piano rock musician and podsafe music rock star, is taking a landmark step of allowing his fans to release a virtual CD of highlights from his Second Life concerts
- Matthew Ebel's music has been heard on hundreds of podcasts (downloadable Internet radio shows) and is consider a podsafe success story
- Virtual CD Release party being held on Friday, May 25, 2007 and sponsored by crayon, a new marketing company, as part of the ongoing Virtual Thirst (www.virtualthirst.com) concert series
- CD titled "Virtual Hot Wings" is 100% fan recorded, produced and released. Matthew had nothing to do with it except to give his blessing for it to happen.
- Virtual Hot Wings will include high quality MP3 files, as well as cover art, ring tones and other digital media.
- Fans will be able to pay for the CD either in US dollars or Linden Dollars which are the in world currency of Linden Lab's Second Life.
- Virtual vending machine, built by Laurence Simon, will be housed outside of crayon's office on their island known as Crayonville. (www.crayonvillesecondlife.com).
- For those not currently using Second Life, the downloads are also available from www.virtualhotwings.com.
Quotes
Attributed to C.C. Chapman, Vice President New Marketing, crayon (listen)
- New media has given the power back to the artists. They are no longer dependent on a label to get the word out about their music.
- Through the power of podcasting, virtual worlds and other new marketing tools musicians are now empowered to get their music heard by the masses.
Attributed to Michelle Wolverton, long time fan of Matthew Ebel (listen)
- Matthew, with his remarkable talent, has set an example for independent musicians to embrace the fans and work with them in order to achieve rock stardom.
- Record labels can't inspire the kind of confidence and fan love that is changing the face of music as we know it.
Please contact C.C. Chapman (cc@crayonville.com), crayon, to arrange an interview and/or for additional quotes.
About crayon
crayon is a new marketing agency specializing in helping its clients identify, evaluate, implement, integrate and measure a bold mix of alternatives to traditional marketing, advertising and public relations into their existing plans and programs. For more information, please visit www.crayonville.com.
Contact Info
Greg Verdino
Chief Strategy Officer
crayon
Phone +1.631.747.1451
greg@crayonville.com
Website: www.crayonville.com
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