Digitas’s Greg Verdino and Online Industry Veteran Steve Coulson
Join crayon, New Marketing Innovation Company
June 18, 2007
View the traditional version of this press release
News Facts
- Greg Verdino and Steve Coulson have joined new marketing company caryon as Chief Strategy Officer and Chief Creative Officer respectively
- For the past year, Mr. Verdino has been Vice President/Director of Emerging Channels at Digitas.
- Prior to joining Digitas, Mr. Verdino served as Senior Vice President/Sales & Marketing for ROO, a leading Internet TV service, where he oversaw strategic alliances, business development, ad sales and marketing strategy
- Mr. Coulson most recently worked as Group Creative Director at T3 (New York), overseeing work for Marriott, The Wall Street Journal and MTV.
- Before that, Mr. Coulson was Creative Director at JWT for six years heading up digital creative for all their clients, including award winning work for DeBeers, Ford, Cadbury-Adams and Pepsi-Lipton. He has also worked as a Creative Director at iXL and McCann Erickson.
- crayon, a new kind of company specializing in “interrupting” the status quo, joining the conversation, and effecting transformational change through well-structured experimentation.
- crayon uses a bold mix of alternatives to traditional advertising, helps clients leverage non-traditional approaches such as social media, blogs, podcasts, RSS and wikis, experiential marketing, long form content, consumer generated content, open-source marketing, virtual worlds, gaming, mobile, and non-paid media digital solutions.
Quotes
Attributable to Joseph Jaffe, crayon Founder and President:
- When crayon launched last year, we promised to help marketers, advertisers and public relations professionals better understand the complex world of fragmented attention, increasing consumer control and hardening attitudes towards marketing communication
- Greg leverages over 16 years of experience in online media, advertising and technology and will provide crayon and its clients with thought leadership on engaging consumers and creating transformational brand experiences and meaningful conversations through community, dialogue and partnership.
- Great ideas that are unable to be executed or worse still, poorly executed are poor ideas. Steve’s mantra is all about ‘flawless execution,’ which, simply put, is the kind of deep and meaningful follow-through that has the potential to be truly transformational in impact
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About crayon
Founded by Joseph Jaffe, author of Life After the 30-Second Spot (Wiley), crayon (www.crayonville.com) is a different kind of company that specializes in New Marketing for a New Consumer. It integrates the best of the consulting, agency, advisory, thought leadership and education worlds - a mash-up, in new marketing terms. crayon focuses on helping its clients identify, evaluate, implement, integrate and measure a bold mix of alternatives to traditional marketing, advertising and public relations into their existing plans and programs, in order to: Amplify, extend and enhance relevance, experience and value through bold, alternative and non-traditional approaches; Join the conversation; and Create disproportionate positive business impact.
crayon is structured as both a global and a remote company. Recognizing that the single biggest differentiator in a creative and strategic-driven business is that of talent, crayon brings the right people aboard, irrespective of their physical locations, with a primary presence in the virtual world of Second Life to conduct its business, presentations, brainstorms and pitches. Visit crayonville Island in Second Life.
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