Featured Reserve your seat for the Sept 27 microMARKETING symposium in NYC More »
Who's ready for a workday field trip? It's gonna be a good one. On September 27th, I -- in conjunction with David Vinjamuri's Thirdway Brand Trainers, Powered and New York University -- will be hosting a half-day microMARKETING symposium (hey, that's just a fancy way of saying meeting with presentations) at NYU's Kimmel Center in the heart of New York City.
For just $29 per person, you'll hear fantastic speeches from Coca-Cola's global director of interactive Michael Donnelly; you'll learn from Jason Sadler how his company, I Wear Your Shirt, uses one of the most micro marketing approaches I know of -- each client pays him to wear their logo t-shirt for just one day as he creates and shares lots of microcontent with his social graph -- to deliver real results. You'll hear my new conference keynote based on the book. And you'll glean lots o' insights during the closing panel, during which the guys behind three of my favorite stories in the book -- By Lauren Luke, Walmart Eleven Moms and B&H Photo-Video -- will talk about their firsthand experiences with micromarketing approaches.
If that's not enough value for a measly $29 (although the price will go up to $49 soon), you'll also get a free copy of microMARKETING: Get Big Results by Thinking and Acting Small, and -- if you're among the first 25 registrants -- David Vinjamuri's critically acclaimed Accidental Branding too.
In addition to great content and a couple of nice freebies (oh, and we'll feed you while you're there) this event promises great networking with other NY area marketers, a perfect chance to educate your whole team on social media and micromarketing, and a great way to impress your clients. Bring 'em all!
You can find the details and register here.
The room holds 150; 50 seats will be reserved for NYU students; so space is limited. Grab your seat today.
More »
The crayon Lifestream about lifestream
JJTV #54 - Balloon Boy deals a fatal blow to journalistic credibility
Think about this: if CNN et al could be suckered into the Balloon Boy hoax, what else have they been fooled into in the past? At times like these, I'm glad I'm not a journalist and just a…
joseph_jaffe
jaffejuice.comNovember 19 2009, 9:29am
comments »RT @KateDickman: Great to see crayonista @gregverdino on this list: Top social media strategists to watch in 2010: http://ow.ly/Duek #crayon
jane_quigley
twitter.comNovember 18 2009, 1:33pm
comments »Great to see fellow crayonista @gregverdino on this list: Top social media strategists to watch in 2010: http://ow.ly/Duek #crayon
kate_dickman
twitter.comNovember 18 2009, 1:32pm
comments »Just a friendly reminder that I'll be co-presenting a free blogging basics webinar tomorrow afternoon (11/19/09). The event is hosted by Target Marketing magazine and sponsored by Compendium Blogware, and takes place online at 2pm ET. There's still…
greg_verdino
gregverdino.typepad.comNovember 18 2009, 5:48am
comments »JJTV #53 - Hey A-listers, tis better to give than receive
Two great community-driven crowdsourcing projects, which you should support: The 3Six5 Project and Age of Conversation 3. Plus a little rant against affected A-listers. Thank you to HP for sponsoring this show and thank YOU for all your…
joseph_jaffe
jaffejuice.comNovember 17 2009, 9:30am
comments »My latest Adweek column is up. It's titled, "2009: The Year of Nothing" and I think it is pretty self-explanatory. Here's the full text of the article, which deals with the lack of innovation and experimentation in a…
joseph_jaffe
jaffejuice.comNovember 16 2009, 2:47am
comments »Brands need to anticipate both good reaction and bad backlash and they need to stay the course, unless of course they're dumb enough to walk into blogger or twitterstorms without a clue as to what to expect. #pepsifail…
joseph_jaffe
jaffejuice.comNovember 11 2009, 6:19pm
comments »JJTV #51 - Conde Nast becomes Conde Last
Conde Nast shutter Gourmet and Modern Bride magazines. Evening Standard is now free. It's not going to get better people (unless of course they get on Twitter). Perhaps I wasn't that far off in JJTV #47. Thank you…
joseph_jaffe
jaffejuice.comNovember 10 2009, 7:03am
comments »500 Internal Server Error
crayon
delicious.comNovember 9 2009, 6:13pm
comments »Tim Goggin: looking for love in all the social places.
Meet Tim Goggin. He's a single 32-year old entrepreneur who is (if you believe his pitch) the "most interesting man in San Diego." He's also pretty frustrated with the tried-and-true dating scene and thinks social media may be…
greg_verdino
gregverdino.typepad.comNovember 9 2009, 9:28am
comments »Upcoming speaking: free blogging basics webinar
You're probably not a blogging n00b but you probably know someone who is -- a client, a coworker, someone new to the industry or your mom perhaps. If so, you should let them know that I'm taking part…
greg_verdino
gregverdino.typepad.comNovember 4 2009, 4:23am
comments »Getting ready for my 9am #crayon check-in w/@amadeoplaza, then off to vote. NJ politics is all about choosing the lesser of evils.
jane_quigley
twitter.comNovember 3 2009, 5:37am
comments »JJTV #50 - Anniversary and Update Show
50 and going strong. An update on our sponsor, Queensland Tourism and "The audience conference". Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program.…
joseph_jaffe
jaffejuice.comOctober 30 2009, 6:00am
comments »Podcaster J.C. Hutchins has killed the president
Not the real president and not in real life. And technically speaking, J.C. didn't do the deed -- but he dreamed up the child/assassin who takes down America's main man in the opening lines of his sci-fi thriller…
greg_verdino
gregverdino.typepad.comOctober 27 2009, 2:30pm
comments »JJTV #49 - Bait and Switch Freemiums are doomed
If you are going to try and give something away for free, you have to follow through. Bait and switch freemiums will fail if for no other reason than the bloggers wont link to you anymore. In this…
joseph_jaffe
jaffejuice.comOctober 27 2009, 6:00am
comments »How did you spend your Sunday night? I spent it recording an episode of The Beancast (and also watched some fine baseball....GO YANKEES!!!) Besides host, Bob Knorpp, I also shared the stage with: Edwart Boches, Chief Creative and…
joseph_jaffe
jaffejuice.comOctober 26 2009, 4:13pm
comments »- greg_verdino
twitter.comOctober 26 2009, 9:48am
comments » When are you going to learn? It's now about you. It never was.
Unless you've been living under a rock (not that there's anything wrong with that), you've probably heard about The Audience Conference, taking place in NYC on Friday, November 6th at the Hudson Theater. Some of the speakers include:…
joseph_jaffe
jaffejuice.comOctober 26 2009, 9:05am
comments »Waxing about crayons and candles
Greg Verdino, our Chief Strategy Officer, reminded me of a certain birthday today: crayon's. The little company I founded 3 year's ago is a walking and talking toddler. No more terrible 2's, although I think we were…
joseph_jaffe
jaffejuice.comOctober 26 2009, 6:57am
comments »- jane_quigley
twitter.comOctober 26 2009, 6:39am
comments » last day of voting for panasonic's next #lihdinsider. http://lihdinsider.livinginhd.com/ (#crayon client)
greg_verdino
twitter.comOctober 23 2009, 5:49am
comments »What's the price of five dollars?
That wasn't meant to be a trick question, but rest assured the answer isn't five dollars.Here's the scoop. I drive a Nissan Altima and I've been reasonably happy with it. It's neither the best car I've ever…
greg_verdino
gregverdino.typepad.comOctober 22 2009, 8:57am
comments »RT @gregverdino: #crayon client coke is sending 3 people around the world. you decide which 3. http://bit.ly/3swdDY #x206
joseph_jaffe
twitter.comOctober 22 2009, 7:13am
comments »#crayon client coke is sending 3 people around the world. you decide which 3. get the deets from @jaffejuice: http://bit.ly/3swdDY #x206
greg_verdino
twitter.comOctober 22 2009, 7:10am
comments »