Featured Reserve your seat for the Sept 27 microMARKETING symposium in NYC More »
Who's ready for a workday field trip? It's gonna be a good one. On September 27th, I -- in conjunction with David Vinjamuri's Thirdway Brand Trainers, Powered and New York University -- will be hosting a half-day microMARKETING symposium (hey, that's just a fancy way of saying meeting with presentations) at NYU's Kimmel Center in the heart of New York City.
For just $29 per person, you'll hear fantastic speeches from Coca-Cola's global director of interactive Michael Donnelly; you'll learn from Jason Sadler how his company, I Wear Your Shirt, uses one of the most micro marketing approaches I know of -- each client pays him to wear their logo t-shirt for just one day as he creates and shares lots of microcontent with his social graph -- to deliver real results. You'll hear my new conference keynote based on the book. And you'll glean lots o' insights during the closing panel, during which the guys behind three of my favorite stories in the book -- By Lauren Luke, Walmart Eleven Moms and B&H Photo-Video -- will talk about their firsthand experiences with micromarketing approaches.
If that's not enough value for a measly $29 (although the price will go up to $49 soon), you'll also get a free copy of microMARKETING: Get Big Results by Thinking and Acting Small, and -- if you're among the first 25 registrants -- David Vinjamuri's critically acclaimed Accidental Branding too.
In addition to great content and a couple of nice freebies (oh, and we'll feed you while you're there) this event promises great networking with other NY area marketers, a perfect chance to educate your whole team on social media and micromarketing, and a great way to impress your clients. Bring 'em all!
You can find the details and register here.
The room holds 150; 50 seats will be reserved for NYU students; so space is limited. Grab your seat today.
More »
The crayon Lifestream about lifestream
No seriously, what is it? I'm not even being snarky (for a change.) If you're a custom publisher who still butters your bread with print magazines, this whole social media thing should give you pause. You really…
greg_verdino
gregverdino.typepad.comMarch 25 2010, 2:49pm
comments »Double Dose of JJTV recorded at SxSW
Two for the price of zero: JJTV #84: JJTV #84 - SxSW sips with Steve Hall and Sarah Evans I like how this turned out. Think I'll do more of these in the future at events like SxSW.…
joseph_jaffe
jaffejuice.comMarch 24 2010, 6:00am
comments »It's like birthing an elephant... only wordier.
OK. It hasn't quite been 22 months but it sure feels like it. Last week I finally submitted the complete microMARKETING manuscript to McGraw-Hill -- all 56,000 or so words of it. Somehow -- despite a consistently crushing…
greg_verdino
gregverdino.typepad.comMarch 23 2010, 5:59am
comments »Jaffe Juice #135 - FourSquare, For Squares or Faux Square - the Debate
This *really* is a good one, which is scary...because it implies the others weren't. Seriously though, in episode 3 of Jaffe vs Joel (kinda), we debate FourSquare and location-based platforms AKA MoSoSo with several very key discussion topics,…
joseph_jaffe
jaffejuice.comMarch 19 2010, 10:20am
comments »JJTV #83 - High Voltage (Chevy scores a hit at SxSW)
I take my hat off to Chris Barger and his Chevy/GM team for really being the marketing darling of SxSW with their Volt activation. When you do the right things for the right reasons at the right time....you…
joseph_jaffe
jaffejuice.comMarch 17 2010, 3:40pm
comments »SxSW and how you can get on dot TV
We live in a world of retweeting (in the olden days it was called plagiarism - ha!) and so in that spirit, I'm going to pretty much cut 'n paste fellow Powerdista, Greg Verdino's post, based on it's…
joseph_jaffe
jaffejuice.comMarch 12 2010, 5:26am
comments »See and be seen on the SXSW scene... on southby.tv
I'm posting this from Austin where I'll spend the next few days working out of the Powered home office and catching as much of the SXSWi experience as I can swing. I haven't planned out a schedule of…
greg_verdino
gregverdino.typepad.comMarch 11 2010, 10:38pm
comments »JJTV #82 - I had a great experience
I had a great experience. How about you? Check out http://www.ihadagreatexperience.com and its evil twin, http://www.ihadabadexperience.com. Spread the word. And more importantly, add your own experiences to ihage and ihabe.Additional links: Flip the Funnel's hub Spread the word:…
joseph_jaffe
jaffejuice.comMarch 11 2010, 8:24am
comments »Customer Service is THE key strategic differentiator
My new Adweek column is up and it's wholly focused on one of the 3 key hypotheses in "Flip the Funnel," namely that customer service will become not A - but THE - key strategic differentiator for brands…
joseph_jaffe
jaffejuice.comMarch 11 2010, 6:47am
comments »The Customer Service Manifesto
There's a terrific initiative called "Change This", which is affiliated with book retailer, 800 CEO-READ. Every month they release a series of "Manifestos" which are connected to published texts. The Manifestos are great previews to the books themselves…
joseph_jaffe
jaffejuice.comMarch 10 2010, 9:49am
comments »JJTV #81 - at&t Flips The Funnel (or at least attempts to)
AT&T's gets a lot of flack about it's poor customer service, lack of service etc etc. And most of it is deserved....but here's a case where at&t appears to be taking proactive steps to avoid "brand mutiny" i.e.…
joseph_jaffe
jaffejuice.comMarch 10 2010, 7:46am
comments »Cable-Double-Vision and ABCeedy
wow. Just wow. Yesterday of all days, ABC (via it's parent, Disney) decides to play hard ball with Cablevision and pull its programming from 3,000,000+ New York based customers and countless more tri-state (New Jersey and Connecticut) customers as…
joseph_jaffe
jaffejuice.comMarch 8 2010, 7:55am
comments »See no evil. Hear no evil. Speak no evil. And a social media debacle. What a wasted opportunity #fail PS Where was all the hyped social media in last night's Oscars? Additional links: Ad Age: To regain luster,…
joseph_jaffe
jaffejuice.comMarch 8 2010, 4:57am
comments »Ready to Flip the Funnel? Then this is for you...
I'll be giving a free webinar on my new book, "Flip the Funnel" on Thursday, March 4th at 3pm EST as part of my company, Powered's monthly thought leadership series. You can register here to attend. Did I mention…
joseph_jaffe
jaffejuice.comMarch 2 2010, 4:32pm
comments »Whether you're interested in a bit of inspiration, motivation, degradation or deprecation, I'll keep you on your toes and challenge you to face change head-on with a healthy dose of insight, foresight and prescription. My primary signature keynote…
joseph_jaffe
jaffejuice.comMarch 2 2010, 4:27pm
comments »Catch #socialmedia #sm49 on-demand
Earlier today, I moderated a lively hour-long tweetchat for #socialmedia.Nearly 400 twitterati participated as we debated the promise of and problems with marketers' focus on the next big thing.If you missed the live event, you can catch…
greg_verdino
gregverdino.typepad.comMarch 2 2010, 11:36am
comments »JJTV #79 - Keynote for a Cause
We all can help in times of need. This episode is all about social media actually stepping up to the plate instead of beating chests, hyping, commenting, speculating, positing, tweeting and retweeting...actually making a difference. I want to…
joseph_jaffe
jaffejuice.comMarch 2 2010, 10:51am
comments »Lots and Lots of Fun with Real Audio (Jaffe Style)
I'm way backlogged in terms of sharing relevant audio content, so I'll list 'em all here: My debut on AdVerve - explictly delicious as we dish on the pathetic 30-second spot My Flip the Funnel interviews with Mitch…
joseph_jaffe
jaffejuice.comMarch 2 2010, 4:31am
comments »Jaffe Juice #134 - Dishing out the hurt and the juice on the future of traditional ad agencies
Mitch and I get together for our monthly "debate". In this episode, we talk about Jet Blue's CMO Marty St George's twitter test to ascertain his agencies' digital savviness. We use this as a leaping off point to…
joseph_jaffe
jaffejuice.comFebruary 28 2010, 5:22pm
comments »JJTV #78 - My take on Pepsi's Refresh Everything
Perhaps the big winner at this year's Super Bowl was Pepsi, scoring a P.R. coupe by pulling *out* of the Big Game and reallocating their dollars to community/cause related efforts. That said, the irony of ironies here is…
joseph_jaffe
jaffejuice.comFebruary 28 2010, 5:13pm
comments »JJTV #77: Google's Super Bowl Ad - Hit or Miss?
Google advertises during the Super Bowl. In related news, the Mayan calendar predicts the end of the world. So how did the Googol do in this Super Bowl? Actually pretty well (even if they did talk out of…
joseph_jaffe
jaffejuice.comFebruary 23 2010, 8:09pm
comments »JJTV: #76 - X misses the spot with Comcast's new name
Xfinity is Xcruciating. It's like AT&T;changing it's name to XCingular and then back to the Xat&t;. Instead of pumping hundreds of millions of dollars into convincing us you've changed (when in actual fact, you haven't), why not just…
joseph_jaffe
jaffejuice.comFebruary 23 2010, 7:51pm
comments »The social media deadzone: why only tools focus on tools
This morning I happened across the above graphic in an older Center Networks post and it triggered a quick thought on a familiar theme. I have often chided marketers for focusing too much on specific tools, platforms,…
greg_verdino
gregverdino.typepad.comJanuary 27 2010, 6:54am
comments »JJTV #69 - Nook's Promotion Strategy: The Best or Worst EVER???
In this episode, I debate whether Barnes & Noble's promotion and distribution strategy for their e-Reader - the Nook - was the best OR worst EVER. Whilst I'm not sure about the limited supply portion, the in-store promotion…
joseph_jaffe
jaffejuice.comJanuary 26 2010, 6:00am
comments »