Featured Reserve your seat for the Sept 27 microMARKETING symposium in NYC More »
Who's ready for a workday field trip? It's gonna be a good one. On September 27th, I -- in conjunction with David Vinjamuri's Thirdway Brand Trainers, Powered and New York University -- will be hosting a half-day microMARKETING symposium (hey, that's just a fancy way of saying meeting with presentations) at NYU's Kimmel Center in the heart of New York City.
For just $29 per person, you'll hear fantastic speeches from Coca-Cola's global director of interactive Michael Donnelly; you'll learn from Jason Sadler how his company, I Wear Your Shirt, uses one of the most micro marketing approaches I know of -- each client pays him to wear their logo t-shirt for just one day as he creates and shares lots of microcontent with his social graph -- to deliver real results. You'll hear my new conference keynote based on the book. And you'll glean lots o' insights during the closing panel, during which the guys behind three of my favorite stories in the book -- By Lauren Luke, Walmart Eleven Moms and B&H Photo-Video -- will talk about their firsthand experiences with micromarketing approaches.
If that's not enough value for a measly $29 (although the price will go up to $49 soon), you'll also get a free copy of microMARKETING: Get Big Results by Thinking and Acting Small, and -- if you're among the first 25 registrants -- David Vinjamuri's critically acclaimed Accidental Branding too.
In addition to great content and a couple of nice freebies (oh, and we'll feed you while you're there) this event promises great networking with other NY area marketers, a perfect chance to educate your whole team on social media and micromarketing, and a great way to impress your clients. Bring 'em all!
You can find the details and register here.
The room holds 150; 50 seats will be reserved for NYU students; so space is limited. Grab your seat today.
More »
The crayon Lifestream about lifestream
JJTV #42 - Why the Palm Pre will fail
I'm going on record. The Palm Pre will fail. And by fail I don't necessarily mean "wiped off the face of the earth," but certainly relative to the hype and investment, not to mention being the alleged "iPhone…
joseph_jaffe
jaffejuice.comSeptember 30 2009, 2:03pm
comments »500 Internal Server Error
crayon
delicious.comSeptember 30 2009, 8:16am
comments »Hanging out at Macchiato with fellow rebels, K-yun and @greenermags #crayon http://twitgoo.com/3u1ih
joseph_jaffe
twitter.comSeptember 29 2009, 8:11am
comments »JJTV #41 - The Black Hole of Marketing
Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program. Don't worry, you can still take advantage of some pretty sweet deals on Netbooks, Printers…
joseph_jaffe
jaffejuice.comSeptember 23 2009, 6:53pm
comments »some shameless self-promo, for anyone who missed this last week. sm marketers are shallow - lots of GREAT comments: bit.ly/kmX96 #crayon
greg_verdino
twitter.comSeptember 22 2009, 5:54am
comments »getting ready for a road trip to the sleepy hollow metro area. meeting @jaffejuice and then chatting with our friends at kraft. #crayon
greg_verdino
twitter.comSeptember 21 2009, 12:11pm
comments »I second that!!! RT @gregverdino: congrats to #crayon client & friend @michaeldonnelly on being named @adage media maven http://bit.ly/u8Ban
joseph_jaffe
twitter.comSeptember 21 2009, 9:42am
comments »congrats to #crayon client and friend @michaeldonnelly on being named an @adage media maven: http://bit.ly/u8Ban
greg_verdino
twitter.comSeptember 21 2009, 9:23am
comments »JJTV #40 - Reinventing music marketing in the social age
Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program. Don't worry, you can still take advantage of some pretty sweet deals on Netbooks, Printers…
joseph_jaffe
jaffejuice.comSeptember 21 2009, 6:59am
comments »Networked Beans sponsored by Heinz best drunk with wine from GaryVee
I've now settled in to a comfortable monthly recurring guest role on "The Beancast", which is BY FAR the industry's marketing podcast with the best momentum right now. In this episode, I joined host Bob Knorpp with panelists…
joseph_jaffe
jaffejuice.comSeptember 21 2009, 3:51am
comments »- crayon
flickr.comSeptember 17 2009, 4:43pm
comments » - crayon
flickr.comSeptember 17 2009, 4:33pm
comments » As many of you know, crayon has been working with Panasonic for some time now on an initiative called "Living in HD." The premise is simple: High Definition changes everything! And if you have an HD TV you'll…
joseph_jaffe
jaffejuice.comSeptember 17 2009, 3:08pm
comments »Social media marketers are a shallow bunch
I'll warn you right now, this is a rant. And like all (good?) rants, it's kinda one-sided. So feel free to disagree. Feel free to prove me wrong... that's what comments are for. :-) Cholesterol-and-sodium mecca T.G.I. Friday's…
greg_verdino
gregverdino.typepad.comSeptember 17 2009, 6:54am
comments »Jaffe Juice #131 - It's all about the pixels, baby
My buddy, Mitch Joel, just wrote a book. It's called Six Pixels of Separation and it's the prelude to his blog and podcast. In this special episode, we talk about the book, his rationale and motivations behind writing…
joseph_jaffe
jaffejuice.comSeptember 16 2009, 7:14pm
comments »@gregverdino is so sensitive. He just hung up the phone on a new business conference call 'cos he didn't like what he was hearing :) #crayon
joseph_jaffe
twitter.comSeptember 16 2009, 12:48pm
comments »Kevin Rose Interview from TC50
I’ve been really impressed by the team at Revision3 this year and their commitment to great content and the way that commitment comes from the leadership on down. This is a good interview with Rev3 founder, Kevin Rose…
jane_quigley
socialdays.comSeptember 15 2009, 2:43pm
comments »Bob Greenberg (the R/GA Bob) just wrote a piece on Adweek which talks about how a "holistic social media program can help keep a brand alive." This paragraph caught my eye, which really captures the gist of his…
joseph_jaffe
jaffejuice.comSeptember 15 2009, 9:13am
comments »Listening to @gregverdino on @TheBeanCast. Nice comment on #mtv going from "defining" culture to "reporting" on it to "following" it #crayon
joseph_jaffe
twitter.comSeptember 14 2009, 8:27am
comments »rt @livinginhd (#crayon client): check out @consumerqueen 's sub to the LiHD insider program. bloggers, apply to win. http://bit.ly/y2hI3
greg_verdino
twitter.comSeptember 14 2009, 7:30am
comments »rt @TheBeanCast: amazing BeanCast this wk w/ even more amazing guests: @mtlb @benunz @gregverdino and @dabitch: http://mop2r.tk #crayon
greg_verdino
twitter.comSeptember 14 2009, 6:28am
comments »What Do Chaos, AT&T, MTV and Oral-B Have in Common?
Ostensibly, not much -- although did I ever tell you I once saw Chaos Scenario author Bob Garfield standing outside TRL, flashing his pearly whites as he texted his bff that he just caught a glimpse of Nick…
greg_verdino
gregverdino.typepad.comSeptember 14 2009, 5:45am
comments »wrapping #thebeancast and winding down with some @gremanda time before a hectic hectic #crayon week.
greg_verdino
twitter.comSeptember 13 2009, 6:26pm
comments »10 more reasons to attend blog world expo and only one of 'em involves show girls: http://bit.ly/yKODn via @jasonfalls #bwe09 #crayon
greg_verdino
twitter.comSeptember 11 2009, 7:06am
comments »