JJTV #49 - Bait and Switch Freemiums are doomed

October 27 2009, 6:00am

If you are going to try and give something away for free, you have to follow through. Bait and switch freemiums will fail if for no other reason than the bloggers wont link to you anymore. In this episode, I call out Ragan Communications (as one of many companies who do this) insofar that they provide their content for free for a limited time and then gate it only for premium subscribers. My point is that bloggers will stop linking to publishers who do this....as the link is a dead end. Spread the word: Tell Mark Ragan, your friends, clients and co-workers Tweet or RT: New JJTV: Bait and Switch Freemiums in the magazine or newspaper business are doomed to fail - http://bit.ly/baitswitch Subscribe to the show via iTunes or YouTube Leave a video response You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do: Visit http://www.hpshopping.com/employee/jaffejuicetv and register to join the program You'll need to enter in EPP company code: 3807 You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter