The bird face of coopetwition
July 2 2009, 7:11am
The story: a member of the Twitterverse suggests that @pepsi and @cocacola put age-old competitive rivalries aside and become Twitter friends. The brands agree and shake virtual hands.Sure the person who made the suggestion isn't quite an everyday Joe -- he is the founder of the Aussie arm of Razorfish and has done work with PepsiCo -- and the gesture between the two soft drink giants is as silly as it is symbolic. But still, it makes for a fun story.Can Twitter teach the world to sing in perfect harmony? (via Darryl Ohrt; image reposted from my Posterous.)
- Tags:
- greg verdino
- verdino
- Marketing
- Social media
- Microblogging
- Pop Culture
- Brands
- Coca-Cola
- Coke
- Pepsi
- micromarketing
- razorfish
Via: http://feedproxy.google.com/~r/typepad/miob/~3/ztA2_HYeiYk/the-bird-face-of-coopetwition.html
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