R.I.P. 30-second spot

June 29 2009, 2:57pm

Seriously, buy yourself a copy of "Life after the 30-second spot". Written in 2004. Published in 2005. An accurate prophecy of what just happened at Cannes: A digital agency in Amsterdam wins the coveted "film" Grand Prix for a web video President Obama shows that when it comes to integrated marketing, it's less about advertising and more about a great product, community and conversation. Time of death: Saturday, June 27 2009. Good riddance.