Joseph Jaffe's Lifestream about lifestream
JJTV #111 - When it comes to Digital, No Cannes Do
Maybe it's just me, but this year's crop of Cyber Lions winners at Cannes don't exactly make me feel too optimistic about Digital creativity and the progress (or lack thereof) we've made. I don't think the winners were…
joseph_jaffe
jaffejuice.comAugust 30 2010, 6:56am
comments »Jaffe Juice #142 - Joel and Jaffe Part 8 - The death of conversation
My friend, colleague, peer and fellow thought leader, Mitch Joel, the man behind Twist Image, Six Pixels of Separation (book, blog) and I have decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper…
joseph_jaffe
jaffejuice.comAugust 30 2010, 5:17am
comments »The conversation doesn't suck; you do!
This Friday at 2pm EST, my thought leader, agency, author and industry partner-in-crime, Mitch Joel and I will do our now-regularly monthly discussion, debate and alpha-male hornlock on a great topic: The Death of the Conversation AKA Is…
joseph_jaffe
jaffejuice.comAugust 23 2010, 12:41pm
comments »Beanstalks (it's all about scale)
Latest Beancast marketing podcast is up with yours truly and in this episode, I join host, Bob Knorpp with the likes of Please feed the Animals and Lemonade's Eric Proulx, Revision 3's CEO, Jim Louderback, and Microsoft's Duane…
joseph_jaffe
jaffejuice.comAugust 23 2010, 12:18pm
comments »The whole iPhone 4 launch has been a fascinating chapter in an otherwise unblemished success story. Paying a premium to be "first" works only as long as the customer experience lives up to the high expectations associated with…
joseph_jaffe
jaffejuice.comAugust 23 2010, 6:33am
comments »Do you like me? Do you really like me? Prove it at next year's SxSW
SxSW is - without question - the single biggest gathering of not just all things interactive, music and film in Austin, it's probably the pivot for all of social media and that includes mobile, mobile social (MoSoSo), innovation…
joseph_jaffe
jaffejuice.comAugust 17 2010, 6:18am
comments »JJTV #109 - Old Spice in 3 minutes or less
Ladies look at your mouse. Now look at me. Now look at your mouse. Now here's a 3 minute succinct precise on the recent Old Spice 30-second conversation starter and social media activation. All in all. Spicy. Very…
joseph_jaffe
jaffejuice.comAugust 16 2010, 7:10am
comments »Sugar, Old Spice...and all things Jaffe Juice
I'm on an Internet. And I don't smell as bad anymore. But am I wearing Old Spice? I debate. You decide. Exhibit A: I've just written an article on the "Old Spice Guy" campaign. You can check it…
joseph_jaffe
jaffejuice.comAugust 1 2010, 5:35pm
comments »JJTV #108 - Social Commerce has arrived
Instant commerce. Just add social. How do we get the actual transaction (means/process) to be almost as meaningful as the consumption of that good or service (end)? It starts with putting the social back into commerce. Just ask…
joseph_jaffe
jaffejuice.comJuly 26 2010, 5:47pm
comments »Jaffe Juice #140 - Chatting with Anheuser Busch about their World Cup activation in South Africa
I recently sat down with Andrew Sneyd and Mike Torres from Anheuser-Busch/ABInBev to chat about their 2010 World Cup activation in South Africa which launched under the banner of "Bud United" and included a reality-type program called Bud…
joseph_jaffe
jaffejuice.comJuly 26 2010, 10:25am
comments »What's wrong with the 30-second spot? Why is advertising doomed? Can Advertising Agencies ever regain their Mad Men glory days? All of the blame and all these answers can be distilled and summed up in a single word…
joseph_jaffe
jaffejuice.comJuly 21 2010, 9:29am
comments »This Friday, July 21st at 9am EST, I'll be chatting with some of the marketing folk at Anheuser-Busch/Budweiser on their World Cup activation program - specifically "Bud United", "Bud House", their Facebook presence (including the Face painting application…
joseph_jaffe
jaffejuice.comJuly 21 2010, 6:06am
comments »JJTV #107 - Hubris & Humility in 140 characters or less
Twitter's iPhone App sucks. Yes, they purchased Tweetie and are attempting to go it alone so to speak....but why? Twitter is going the same way that every other company that came before it went. It's forgetting it's roots,…
joseph_jaffe
jaffejuice.comJuly 19 2010, 11:58am
comments »Last night I did my monthly stint on The Beancast, joining host Bob Knorpp and 3 other panelists (Duanne Forrester from Microsoft, Dan Goldgeier from Adpulp and Partners + Napier and last but definitely not least, Helen Klein…
joseph_jaffe
jaffejuice.comJuly 19 2010, 5:05am
comments »JJTV #106 - The Juice on the iPad
I love to love Apple. I love to hate Apple. I hate to hate Apple. And of course I hate to love Apple as well. I do love my iPhone though. And I love it enough to wait…
joseph_jaffe
jaffejuice.comJuly 16 2010, 6:15am
comments »JJTV #105 - The single greatest branding exercise in our time
Google built a mega-global brand with barely a penny spent on marketing and advertising as we know it. What's the only example of any kind of visual or graphic on their homepage? Their own logo! And who foots…
joseph_jaffe
jaffejuice.comJuly 6 2010, 6:10am
comments »Jaffe Juice #139 - Jaffe and Joel Part 6 on Life after the 30-second spot
Can you believe it's Mitch Joel who brings up the "Life after the 30-second spot" topic? It's a subject which is near and dear to my heart, but it's also one that I have some very informed and…
joseph_jaffe
jaffejuice.comJune 28 2010, 6:30am
comments »Jaffe Juice #138 - Chatting with Duct Tape Marketing's John Jantsch on The Referral Engine
Duct Tape Marketing's John Jantsch just wrote a new book called, "The Referral Engine." With many similarities to "Flip the Funnel", I thought I'd sit down with him and chat about the primary messages and themes in the…
joseph_jaffe
jaffejuice.comJune 23 2010, 6:20pm
comments »JJTV #103 - Delta Skelter turns 2
I had a bad experience on Delta 2 years ago. I haven't forgotten. Although apparently Delta has. Happy Birthday. PS It's not too late to win me back PPS I'm not the only one to have a bad…
joseph_jaffe
jaffejuice.comJune 14 2010, 1:15pm
comments »Jaffe #101 - The Mayor Of Frappuccinoville
Starbucks boldly checks-in where no brand has checked in before with a nation wide promotion using location-based MoSoSo player, FourSquare, in which mayors of their respective stores can unlock codes to get $1 off a Frappuccino.Overall, kudos to…
joseph_jaffe
jaffejuice.comJune 8 2010, 6:27am
comments »JJTV #101 - The social media success that is the Roger Smith Hotel
The power of advocacy, retention and word of mouth in action for the Roger Smith Hotel and how authentic connections (as opposed to tools) helped an otherwise unknown hotel become a Social Media Mecca. This is my conversation…
joseph_jaffe
jaffejuice.comJune 3 2010, 10:43am
comments »JJTV has hit 100 episodes. Time to kick it up a notch though. So help spread the word. Tell a friend. Subscribe to the show on YouTube. Spread the word: Share JJTV with the world, your co-workers, colleagues,…
joseph_jaffe
jaffejuice.comJune 3 2010, 10:35am
comments »JJTV #99 - Vodafone meets Domino's; Domino's meet Vodafone
The ease of spitting out something inflammatory or defamatory shows how vulnerable companies are in this day and age, especially when we're giving employees access to our corporate messaging in the form of Facebook, Twitter etc.This is the…
joseph_jaffe
jaffejuice.comMay 24 2010, 9:00am
comments »Jaffe Juice #137 - Jaffe and Joel on Personal Brands and Thought Leaderhip Content Creation
Mitch and I discuss the business of thought leadership in a B2B/service oriented, social media-enabled world. What's real. What is not. Is it too late to stake your claim? How much is too much? What about giving away…
joseph_jaffe
jaffejuice.comMay 24 2010, 8:00am
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