Greg Verdino's Lifestream about lifestream
Reserve your seat for the Sept 27 microMARKETING symposium in NYC
Who's ready for a workday field trip? It's gonna be a good one. On September 27th, I -- in conjunction with David Vinjamuri's Thirdway Brand Trainers, Powered and New York University -- will be hosting a half-day microMARKETING…
greg_verdino
gregverdino.typepad.comAugust 31 2010, 7:49am
comments »Pick a pack of Powered panels: time to vote for SXSW sessions
For the past couple of years, I've been at the South by Southwest Interactive conference for clients (Panasonic in 2009 and VeriSign in 2010). But this year, I'm going for me. Well, that's the plan but I'll need…
greg_verdino
gregverdino.typepad.comAugust 18 2010, 7:06am
comments »A little bit o' link love (it's what's going 'round)
With the book in stores everywhere -- well, almost everywhere (I think the release date in Europe may be later and I'll be damned if I can find a copy in airport bookstores, but in addition to being…
greg_verdino
gregverdino.typepad.comAugust 17 2010, 5:27pm
comments »Slides: get big results by thinking and acting small
Maybe you're thinking about buying microMARKETING but want to get a better sense of what's between the covers first. Or maybe you just want a souvenir of my MarketingProfs webinar. In either case, you've come to the right…
greg_verdino
gregverdino.typepad.comAugust 12 2010, 6:09am
comments »microMARKETING nyc launch party: be there on Aug 26
I'm sure regular readers are beginning to think I've left marketing for a job in event planning, but bear with me. Now that the book is out (have you purchased your copy yet?) I'm neck deep in putting…
greg_verdino
gregverdino.typepad.comAugust 6 2010, 8:00am
comments »Are you a microMARKETING prof? You will be after Aug 12.
Ann Handley and friends at MarketingProfs just crammed me into a last minute slot in their Social Media Summer Series of online seminars. I'll do 90 minutes on microMARKETING next Thursday (August 12th, 2010), and all you need…
greg_verdino
gregverdino.typepad.comAugust 4 2010, 12:58pm
comments »10 of you will join microMARKETING's Amazon review crew
Today, Amazon started shipping readers their copies of microMARKETING: Get Big Results by Thinking and Acting Small. I'm sure B&N, Borders and 800-CEO-READ aren't far behind. So I suppose I should say: I'm pleased to announce that…
greg_verdino
gregverdino.typepad.comJuly 26 2010, 7:06pm
comments »Doughnuts and marketing in New York City
Yesterday, I spent some time with Darryl Ohrt and his team when the Humongo Nation tour stopped in New York City. We ate doughnuts and chatted a bit about microMARKETING. Humongo has posted a video of highlights from…
greg_verdino
gregverdino.typepad.comJuly 22 2010, 11:14am
comments »Social business and the balanced brand
Last week, Comcast's Twitter man Frank Eliason (better known as @comcastcares) announced that he would be leaving his post at the nation's biggest cable provider for a similar social media job at Citigroup. As @comcastcares Frank not…
greg_verdino
gregverdino.typepad.comJuly 20 2010, 9:12am
comments »Austin microMARKETING meet-up on July 27th
For any readers that might live or work in Austin, Powered is hosting a meet-up to celebrate the upcoming release of microMARKETING: Get Big Results by Thinking and Acting Small. The event will take place from 6p-8p (Central)…
greg_verdino
gregverdino.typepad.comJuly 14 2010, 1:03pm
comments »A nation so Humongo it's gotta be micro
Imagine you work for a small digital shop (one among hundreds, no doubt) and you want to attract attention and demonstrate that you've got the social media chops to stand apart from the pack. What would you…
greg_verdino
gregverdino.typepad.comJuly 12 2010, 10:16am
comments »Look for the book: a microMARKETING update
My colleague Jane Quigley called this morning to remind me (as if I needed reminding) that microMARKETING hits bookstore shelves in less than two months. This means that, right about now (funk soul brothers and sisters), the jacket…
greg_verdino
gregverdino.typepad.comJune 21 2010, 7:08am
comments »New! Improved! Bigger! Biggest! Best! Harder, Better, Faster, Stronger! Superlatives and dramatic (but ultimately vague, largely unsubstantiated, and often asterisked into oblivion with disclaimers) claims have long been mainstays of traditional marketing. They have no place in…
greg_verdino
gregverdino.typepad.comJune 9 2010, 6:50am
comments »microMARKETING through the eyes of an indexer
As long-time readers know, I often rant against social media marketers who focus too much on the tools and technologies (especially when those tools or technologies might be commonly believed to be the "next big thing"), generally losing…
greg_verdino
gregverdino.typepad.comJune 1 2010, 4:55pm
comments »microMARKETING live at Brand ManageCamp 2010
I speak at a lot of events, but few stand out for me like Brand ManageCamp. I first spoke at BMC in 2007, and found it to be chock full of great people sharing thought provoking ideas from…
greg_verdino
gregverdino.typepad.comMay 9 2010, 6:36pm
comments »Some of you may have seen a similar post on Jaffe's blog yesterday, but I wanted to make sure everyone knows that Powered is hiring. If you're a super solid rockstar and would like to join our band,…
greg_verdino
gregverdino.typepad.comMay 7 2010, 12:07pm
comments »Like lots of publishers, I'm testing out Facebook's new open graph take on the social web. You can now "like" this blog by clicking the button near the top of the middle column. From what I've gleaned,…
greg_verdino
gregverdino.typepad.comMay 5 2010, 7:35pm
comments »Your green can pump some life into 'Killer Green'
With social media usage approaching something like ubiquity, it's not surprising to see creative endeavors that are are hatched and nurtured in social find their way into the more traditional mainstream media. To name just a few: Twitter's…
greg_verdino
gregverdino.typepad.comApril 28 2010, 12:01pm
comments »Sell your car like a pro(sumer)
Confession: I've never bought or sold a used car. Sure, I've traded in a car or two at a local dealership but I've never had the time, patience or inclination to deal with auto listings (online or offline)…
greg_verdino
gregverdino.typepad.comApril 16 2010, 9:36am
comments »While I've been eyeballs-deep in a bunch of little edits to my manuscript, Amadeo Plaza has been thinking about "thinking small" (a key theme from the book actually) and some great think small ideas he gleaned from the…
greg_verdino
gregverdino.typepad.comApril 15 2010, 12:20pm
comments »We aren't what we do. We should do what we are.
I sent my colleague Amadeo Plaza to PSFK Conference 2010 last week and he has repaid me by suggesting I bust out my synthesizers and cut some new tracks. Well, sorta... Over on his blog (you should subscribe)…
greg_verdino
gregverdino.typepad.comApril 13 2010, 7:04am
comments »What's the opposite of grand, Hyatt?
This past Friday, I met a conference organizer at the Grand Hyatt in New York City to shoot a quick, two-minute promo video for his upcoming event. (I'll hold off on saying which organizer and which conference…
greg_verdino
gregverdino.typepad.comApril 7 2010, 10:02am
comments »PSFK Conference NY: are you attending? You should be.
PSFK and me -- we go way back, yo. I attended the trend site's first NY Conference a couple of years ago and walked out with more good ideas than I usually come across in a month. The…
greg_verdino
gregverdino.typepad.comMarch 31 2010, 7:08am
comments »No seriously, what is it? I'm not even being snarky (for a change.) If you're a custom publisher who still butters your bread with print magazines, this whole social media thing should give you pause. You really…
greg_verdino
gregverdino.typepad.comMarch 25 2010, 2:49pm
comments »