The crayon Lifestream tagged with web-20about lifestream
The social media deadzone: why only tools focus on tools
This morning I happened across the above graphic in an older Center Networks post and it triggered a quick thought on a familiar theme. I have often chided marketers for focusing too much on specific tools, platforms,…
greg_verdino
gregverdino.typepad.comJanuary 27 2010, 6:54am
comments »From New York City to Music City: new 2010 speaking gigs
As the new year kicks into gear, my speaking calendar is already starting to fill up. Here are the details on my first two 2010 speaking engagements - a February panel appearance at the Engage! Expo in NYC…
greg_verdino
gregverdino.typepad.comJanuary 7 2010, 10:35am
comments »A teeny tiny peek at microMARKETING
As regular readers know, I've been hard at work on the manuscript for my first book microMARKETING: Get Big Results by Thinking and Acting Small (that's a new subhead by the way, for those of you paying…
greg_verdino
gregverdino.typepad.comJanuary 4 2010, 6:34pm
comments »What are your plans for 2010? How about for Dec 16th, 2009?
It's hard to believe the year is almost over, isn't it? Although December has only just begun, some are no doubt already gearing up for that one magical moment when they can get drunk on champagne, count backwards…
greg_verdino
gregverdino.typepad.comDecember 3 2009, 8:25am
comments »Just a friendly reminder that I'll be co-presenting a free blogging basics webinar tomorrow afternoon (11/19/09). The event is hosted by Target Marketing magazine and sponsored by Compendium Blogware, and takes place online at 2pm ET. There's still…
greg_verdino
gregverdino.typepad.comNovember 18 2009, 5:48am
comments »Tim Goggin: looking for love in all the social places.
Meet Tim Goggin. He's a single 32-year old entrepreneur who is (if you believe his pitch) the "most interesting man in San Diego." He's also pretty frustrated with the tried-and-true dating scene and thinks social media may be…
greg_verdino
gregverdino.typepad.comNovember 9 2009, 9:28am
comments »Upcoming speaking: free blogging basics webinar
You're probably not a blogging n00b but you probably know someone who is -- a client, a coworker, someone new to the industry or your mom perhaps. If so, you should let them know that I'm taking part…
greg_verdino
gregverdino.typepad.comNovember 4 2009, 4:23am
comments »Social media marketers are a shallow bunch
I'll warn you right now, this is a rant. And like all (good?) rants, it's kinda one-sided. So feel free to disagree. Feel free to prove me wrong... that's what comments are for. :-) Cholesterol-and-sodium mecca T.G.I. Friday's…
greg_verdino
gregverdino.typepad.comSeptember 17 2009, 6:54am
comments »Kick social media addiction by embracing social media
This morning I noticed a few of my Facebook and Twitter friends linking to StopWritingOnMyWall.com, a site for the Social Media Addicts Association. The SMAA aims to break addicted social media dorks users of their habits and their…
greg_verdino
gregverdino.typepad.comAugust 13 2009, 7:32am
comments »5 ways every marketer can have a "dancing man moment"
Last night, social media serendipity led me to a video of a man dancing at an outdoor music festival. The dancing man himself isn't anything special -- a clumsy show of flailing arms and legs that wouldn't get…
greg_verdino
gregverdino.typepad.comJune 29 2009, 11:11am
comments »A recent post by Steve Rubel inspired me to dust off my "lightly used" (a euphemism for "never used") Posterous account and launch a new blog-like-object called Verdino Bytes. With an easy-to-use bookmarklet for clipping content straight from…
greg_verdino
gregverdino.typepad.comJune 23 2009, 6:58pm
comments »If Twitter were a state, it would be Arkansas
No offense to Arkansas. I've only been there once, for just one day, so I could be way off base here. But bear with me for a few moments. I was traveling with Jaffe and we flew into…
greg_verdino
gregverdino.typepad.comJune 10 2009, 9:53am
comments »Three B2B marketers dish out social media tips & tricks
Tomorrow morning, I'm heading to Boston, where I'm slated to moderate a panel at the MarketingProfs Business-to-Business Forum. This post isn't really about my speaking engagement per se, although I should mention that there's still time to register…
greg_verdino
gregverdino.typepad.comJune 5 2009, 9:34am
comments »Book 'em Verdino: announcing microMARKETING
I'm excited to announce that I've inked a deal with McGraw-Hill for the publication of my first business book, microMARKETING: A Breakthrough Approach to Building Brands by Thinking and Acting Small.If the title alone isn't enough to clue…
greg_verdino
gregverdino.typepad.comJune 2 2009, 6:02am
comments »Storytelling at the brink of the future?
Although the odds are pretty good you'll never read a fiction review on this blog, I can't help but tell y'all about J.C. Hutchins' forthcoming novel Personal Effects: Dark Art. It's a supernatural thriller that pits an art…
greg_verdino
gregverdino.typepad.comMay 27 2009, 7:29am
comments »Want to get the most from social media? Look inside...
Regular readers know that I've sometimes criticized companies for dressing up their marketing plan with a superficial layer of social media without first understanding how the very same tools and technologies, when applied inside their own organizations,…
greg_verdino
gregverdino.typepad.comMay 26 2009, 7:41am
comments »Best Buy CMO on digital and social marketing
The importance of listening, and engaging with customers directly in an open and honest way. The growing importance of the mobile web and the ways it can empower consumers throughout the buying process. The fact that everything is…
greg_verdino
gregverdino.typepad.comMay 12 2009, 4:48am
comments »The problem with paid media isn't the "paid"
This morning I searched Google for blog posts about two seemingly related phrases. The first search -- for "earned media" -- delivered nearly 7,000 results and every link on the first page pointed to a marketing blogger writing…
greg_verdino
gregverdino.typepad.comApril 28 2009, 6:37am
comments »BlogWell and prosper: 10% off NYC event tickets
I don't usually blog about upcoming conferences unless I'm speaking at them. But the gang at GasPedal and The Blog Council have given me a press pass for the upcoming BlogWell event in NYC and have extended a…
greg_verdino
gregverdino.typepad.comApril 21 2009, 9:01am
comments »Social media expert? No. Whatever expert? Yes.
If you pay attention to what the marketing blogosphere buzzes about, you have probably noticed that a number of people have been debating what qualifies someone to be a social media 'expert.' Is it personal experience or a…
greg_verdino
gregverdino.typepad.comApril 9 2009, 2:13pm
comments »Is status status or does context count?
Having gotten annoyed one too many times by friends feeding their Twitter updates directly into their Facebook status field, devoid of relevance and context -- do I really need updates like "@twitterbuddy17 lolz for realz.;-P" cluttering up my…
greg_verdino
gregverdino.typepad.comMarch 27 2009, 7:26am
comments »Discussing social media at the 2009 Mprofs B2B Forum
The MarketingProfs Business-to-Business Forum was one of my favorite conferences of 2008. I debuted my r u ready presentation to a roomful of marketers, met lots of great people and had tons of fantastic hallway conversations. So this…
greg_verdino
gregverdino.typepad.comMarch 24 2009, 8:12am
comments »Quigley, Havens & Verdino get social on Blog Talk Radio
Yesterday, Jane Quigley and I spent some time chatting with John C. Havens about everything from mobile social software and charitable causes to SXSW coolness and Adam Broitman (it was mostly John talking about Broitman, but still...) That…
greg_verdino
gregverdino.typepad.comMarch 16 2009, 8:32am
comments »Announcing: the Diggnation Lives in HD Contest
Last night, crayon client Panasonic helped the Diggnation boys rock South by Southwest at a killer throw-down that packed a thousand or so Kevin Rose fans into Austin BBQ joint Stubb's. The highlight of the night was a…
greg_verdino
gregverdino.typepad.comMarch 15 2009, 1:10pm
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