The crayon Lifestream tagged with verdinoabout lifestream
A little bit o' link love (it's what's going 'round)
With the book in stores everywhere -- well, almost everywhere (I think the release date in Europe may be later and I'll be damned if I can find a copy in airport bookstores, but in addition to being…
greg_verdino
gregverdino.typepad.comAugust 17 2010, 5:27pm
comments »microMARKETING nyc launch party: be there on Aug 26
I'm sure regular readers are beginning to think I've left marketing for a job in event planning, but bear with me. Now that the book is out (have you purchased your copy yet?) I'm neck deep in putting…
greg_verdino
gregverdino.typepad.comAugust 6 2010, 8:00am
comments »10 of you will join microMARKETING's Amazon review crew
Today, Amazon started shipping readers their copies of microMARKETING: Get Big Results by Thinking and Acting Small. I'm sure B&N, Borders and 800-CEO-READ aren't far behind. So I suppose I should say: I'm pleased to announce that…
greg_verdino
gregverdino.typepad.comJuly 26 2010, 7:06pm
comments »Doughnuts and marketing in New York City
Yesterday, I spent some time with Darryl Ohrt and his team when the Humongo Nation tour stopped in New York City. We ate doughnuts and chatted a bit about microMARKETING. Humongo has posted a video of highlights from…
greg_verdino
gregverdino.typepad.comJuly 22 2010, 11:14am
comments »Austin microMARKETING meet-up on July 27th
For any readers that might live or work in Austin, Powered is hosting a meet-up to celebrate the upcoming release of microMARKETING: Get Big Results by Thinking and Acting Small. The event will take place from 6p-8p (Central)…
greg_verdino
gregverdino.typepad.comJuly 14 2010, 1:03pm
comments »Look for the book: a microMARKETING update
My colleague Jane Quigley called this morning to remind me (as if I needed reminding) that microMARKETING hits bookstore shelves in less than two months. This means that, right about now (funk soul brothers and sisters), the jacket…
greg_verdino
gregverdino.typepad.comJune 21 2010, 7:08am
comments »New! Improved! Bigger! Biggest! Best! Harder, Better, Faster, Stronger! Superlatives and dramatic (but ultimately vague, largely unsubstantiated, and often asterisked into oblivion with disclaimers) claims have long been mainstays of traditional marketing. They have no place in…
greg_verdino
gregverdino.typepad.comJune 9 2010, 6:50am
comments »microMARKETING live at Brand ManageCamp 2010
I speak at a lot of events, but few stand out for me like Brand ManageCamp. I first spoke at BMC in 2007, and found it to be chock full of great people sharing thought provoking ideas from…
greg_verdino
gregverdino.typepad.comMay 9 2010, 6:36pm
comments »Like lots of publishers, I'm testing out Facebook's new open graph take on the social web. You can now "like" this blog by clicking the button near the top of the middle column. From what I've gleaned,…
greg_verdino
gregverdino.typepad.comMay 5 2010, 7:35pm
comments »Your green can pump some life into 'Killer Green'
With social media usage approaching something like ubiquity, it's not surprising to see creative endeavors that are are hatched and nurtured in social find their way into the more traditional mainstream media. To name just a few: Twitter's…
greg_verdino
gregverdino.typepad.comApril 28 2010, 12:01pm
comments »Sell your car like a pro(sumer)
Confession: I've never bought or sold a used car. Sure, I've traded in a car or two at a local dealership but I've never had the time, patience or inclination to deal with auto listings (online or offline)…
greg_verdino
gregverdino.typepad.comApril 16 2010, 9:36am
comments »While I've been eyeballs-deep in a bunch of little edits to my manuscript, Amadeo Plaza has been thinking about "thinking small" (a key theme from the book actually) and some great think small ideas he gleaned from the…
greg_verdino
gregverdino.typepad.comApril 15 2010, 12:20pm
comments »We aren't what we do. We should do what we are.
I sent my colleague Amadeo Plaza to PSFK Conference 2010 last week and he has repaid me by suggesting I bust out my synthesizers and cut some new tracks. Well, sorta... Over on his blog (you should subscribe)…
greg_verdino
gregverdino.typepad.comApril 13 2010, 7:04am
comments »What's the opposite of grand, Hyatt?
This past Friday, I met a conference organizer at the Grand Hyatt in New York City to shoot a quick, two-minute promo video for his upcoming event. (I'll hold off on saying which organizer and which conference…
greg_verdino
gregverdino.typepad.comApril 7 2010, 10:02am
comments »PSFK Conference NY: are you attending? You should be.
PSFK and me -- we go way back, yo. I attended the trend site's first NY Conference a couple of years ago and walked out with more good ideas than I usually come across in a month. The…
greg_verdino
gregverdino.typepad.comMarch 31 2010, 7:08am
comments »It's like birthing an elephant... only wordier.
OK. It hasn't quite been 22 months but it sure feels like it. Last week I finally submitted the complete microMARKETING manuscript to McGraw-Hill -- all 56,000 or so words of it. Somehow -- despite a consistently crushing…
greg_verdino
gregverdino.typepad.comMarch 23 2010, 5:59am
comments »See and be seen on the SXSW scene... on southby.tv
I'm posting this from Austin where I'll spend the next few days working out of the Powered home office and catching as much of the SXSWi experience as I can swing. I haven't planned out a schedule of…
greg_verdino
gregverdino.typepad.comMarch 11 2010, 10:38pm
comments »The social media deadzone: why only tools focus on tools
This morning I happened across the above graphic in an older Center Networks post and it triggered a quick thought on a familiar theme. I have often chided marketers for focusing too much on specific tools, platforms,…
greg_verdino
gregverdino.typepad.comJanuary 27 2010, 6:54am
comments »crayon to the power of Powered
As y'all know, I've been holding down the virtual fort at crayon for the past two-and-a-half years. We've had our ups -- I've had the opportunity to work with some great people and some great clients. But believe…
greg_verdino
gregverdino.typepad.comJanuary 11 2010, 4:51am
comments »You might have noticed that things have been a tad quiet 'round these parts for the past few weeks, but I might as well make it official... I'm taking a bit of a break from blogging until…
greg_verdino
gregverdino.typepad.comDecember 29 2009, 3:01pm
comments »What are your plans for 2010? How about for Dec 16th, 2009?
It's hard to believe the year is almost over, isn't it? Although December has only just begun, some are no doubt already gearing up for that one magical moment when they can get drunk on champagne, count backwards…
greg_verdino
gregverdino.typepad.comDecember 3 2009, 8:25am
comments »Here a friend, there a friend, everywhere a friend, friend...
Just before Thanksgiving, I posed a question to my Twitter followers: "Has social networking made 'friendship' the highest form of interpersonal relationship? Or has it all but stripped the term of its meaning?" I suppose this was a…
greg_verdino
gregverdino.typepad.comNovember 30 2009, 5:51pm
comments »Just a friendly reminder that I'll be co-presenting a free blogging basics webinar tomorrow afternoon (11/19/09). The event is hosted by Target Marketing magazine and sponsored by Compendium Blogware, and takes place online at 2pm ET. There's still…
greg_verdino
gregverdino.typepad.comNovember 18 2009, 5:48am
comments »Tim Goggin: looking for love in all the social places.
Meet Tim Goggin. He's a single 32-year old entrepreneur who is (if you believe his pitch) the "most interesting man in San Diego." He's also pretty frustrated with the tried-and-true dating scene and thinks social media may be…
greg_verdino
gregverdino.typepad.comNovember 9 2009, 9:28am
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