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Jaffe Juice #142 - Joel and Jaffe Part 8 - The death of conversation
My friend, colleague, peer and fellow thought leader, Mitch Joel, the man behind Twist Image, Six Pixels of Separation (book, blog) and I have decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper…
joseph_jaffe
jaffejuice.comAugust 30 2010, 5:17am
comments »A little bit o' link love (it's what's going 'round)
With the book in stores everywhere -- well, almost everywhere (I think the release date in Europe may be later and I'll be damned if I can find a copy in airport bookstores, but in addition to being…
greg_verdino
gregverdino.typepad.comAugust 17 2010, 5:27pm
comments »JJTV #109 - Old Spice in 3 minutes or less
Ladies look at your mouse. Now look at me. Now look at your mouse. Now here's a 3 minute succinct precise on the recent Old Spice 30-second conversation starter and social media activation. All in all. Spicy. Very…
joseph_jaffe
jaffejuice.comAugust 16 2010, 7:10am
comments »Slides: get big results by thinking and acting small
Maybe you're thinking about buying microMARKETING but want to get a better sense of what's between the covers first. Or maybe you just want a souvenir of my MarketingProfs webinar. In either case, you've come to the right…
greg_verdino
gregverdino.typepad.comAugust 12 2010, 6:09am
comments »microMARKETING nyc launch party: be there on Aug 26
I'm sure regular readers are beginning to think I've left marketing for a job in event planning, but bear with me. Now that the book is out (have you purchased your copy yet?) I'm neck deep in putting…
greg_verdino
gregverdino.typepad.comAugust 6 2010, 8:00am
comments »Sugar, Old Spice...and all things Jaffe Juice
I'm on an Internet. And I don't smell as bad anymore. But am I wearing Old Spice? I debate. You decide. Exhibit A: I've just written an article on the "Old Spice Guy" campaign. You can check it…
joseph_jaffe
jaffejuice.comAugust 1 2010, 5:35pm
comments »10 of you will join microMARKETING's Amazon review crew
Today, Amazon started shipping readers their copies of microMARKETING: Get Big Results by Thinking and Acting Small. I'm sure B&N, Borders and 800-CEO-READ aren't far behind. So I suppose I should say: I'm pleased to announce that…
greg_verdino
gregverdino.typepad.comJuly 26 2010, 7:06pm
comments »Doughnuts and marketing in New York City
Yesterday, I spent some time with Darryl Ohrt and his team when the Humongo Nation tour stopped in New York City. We ate doughnuts and chatted a bit about microMARKETING. Humongo has posted a video of highlights from…
greg_verdino
gregverdino.typepad.comJuly 22 2010, 11:14am
comments »What's wrong with the 30-second spot? Why is advertising doomed? Can Advertising Agencies ever regain their Mad Men glory days? All of the blame and all these answers can be distilled and summed up in a single word…
joseph_jaffe
jaffejuice.comJuly 21 2010, 9:29am
comments »Austin microMARKETING meet-up on July 27th
For any readers that might live or work in Austin, Powered is hosting a meet-up to celebrate the upcoming release of microMARKETING: Get Big Results by Thinking and Acting Small. The event will take place from 6p-8p (Central)…
greg_verdino
gregverdino.typepad.comJuly 14 2010, 1:03pm
comments »A nation so Humongo it's gotta be micro
Imagine you work for a small digital shop (one among hundreds, no doubt) and you want to attract attention and demonstrate that you've got the social media chops to stand apart from the pack. What would you…
greg_verdino
gregverdino.typepad.comJuly 12 2010, 10:16am
comments »Look for the book: a microMARKETING update
My colleague Jane Quigley called this morning to remind me (as if I needed reminding) that microMARKETING hits bookstore shelves in less than two months. This means that, right about now (funk soul brothers and sisters), the jacket…
greg_verdino
gregverdino.typepad.comJune 21 2010, 7:08am
comments »Jaffe #101 - The Mayor Of Frappuccinoville
Starbucks boldly checks-in where no brand has checked in before with a nation wide promotion using location-based MoSoSo player, FourSquare, in which mayors of their respective stores can unlock codes to get $1 off a Frappuccino.Overall, kudos to…
joseph_jaffe
jaffejuice.comJune 8 2010, 6:27am
comments »JJTV #101 - The social media success that is the Roger Smith Hotel
The power of advocacy, retention and word of mouth in action for the Roger Smith Hotel and how authentic connections (as opposed to tools) helped an otherwise unknown hotel become a Social Media Mecca. This is my conversation…
joseph_jaffe
jaffejuice.comJune 3 2010, 10:43am
comments »JJTV #99 - Vodafone meets Domino's; Domino's meet Vodafone
The ease of spitting out something inflammatory or defamatory shows how vulnerable companies are in this day and age, especially when we're giving employees access to our corporate messaging in the form of Facebook, Twitter etc.This is the…
joseph_jaffe
jaffejuice.comMay 24 2010, 9:00am
comments »Jaffe Juice #137 - Jaffe and Joel on Personal Brands and Thought Leaderhip Content Creation
Mitch and I discuss the business of thought leadership in a B2B/service oriented, social media-enabled world. What's real. What is not. Is it too late to stake your claim? How much is too much? What about giving away…
joseph_jaffe
jaffejuice.comMay 24 2010, 8:00am
comments »microMARKETING live at Brand ManageCamp 2010
I speak at a lot of events, but few stand out for me like Brand ManageCamp. I first spoke at BMC in 2007, and found it to be chock full of great people sharing thought provoking ideas from…
greg_verdino
gregverdino.typepad.comMay 9 2010, 6:36pm
comments »This is the inevitable (as in: good inevitable) post to let you know that "Powered is hiring." It's been just under 4 months since we announced the acquisition and as things come together, we're looking to make some…
joseph_jaffe
jaffejuice.comMay 6 2010, 12:56pm
comments »Like lots of publishers, I'm testing out Facebook's new open graph take on the social web. You can now "like" this blog by clicking the button near the top of the middle column. From what I've gleaned,…
greg_verdino
gregverdino.typepad.comMay 5 2010, 7:35pm
comments »Your green can pump some life into 'Killer Green'
With social media usage approaching something like ubiquity, it's not surprising to see creative endeavors that are are hatched and nurtured in social find their way into the more traditional mainstream media. To name just a few: Twitter's…
greg_verdino
gregverdino.typepad.comApril 28 2010, 12:01pm
comments »JJTV #94 - Social Media Experts And Charlatans
Some thoughts about so called "social media experts" and their portrayal as "snake oil salesmen" or charlatans.My position is that it's less about deception and more about lack of experience and a degree of ineffectiveness in terms of…
joseph_jaffe
jaffejuice.comApril 27 2010, 6:30am
comments »It's amazing how many companies are selling fringe social media solutions to mainstream brands that have mainstream audiences. Prove to me that you have enough people that count. And enough people that matter.If you're trying to experiment as…
joseph_jaffe
jaffejuice.comApril 25 2010, 8:09am
comments »My TV appearance on First Business, where I was interviewed by Paul Eggers discussing social media, commitment marketing, customer service and "Flip the Funnel". Find out more at http://www.flipthefunnelnow.com
joseph_jaffe
jaffejuice.comApril 20 2010, 6:15am
comments »JJTV #91 - Is WPP to social media what oil is to water?
Sir Martin Sorrell, who heads up the WPP Holding Company had some strange words to say about social media at a recent conference. I'm not sure he's looking at social media the right way at all (paid media…
joseph_jaffe
jaffejuice.comApril 19 2010, 8:00am
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