The crayon Lifestream tagged with social-mediaabout lifestream
The social media deadzone: why only tools focus on tools
This morning I happened across the above graphic in an older Center Networks post and it triggered a quick thought on a familiar theme. I have often chided marketers for focusing too much on specific tools, platforms,…
greg_verdino
gregverdino.typepad.comJanuary 27 2010, 6:54am
comments »Jaffe Juice #133 - The one with the raging social media agency debate
My good buddy, Mitch Joel, and my new colleague, Powered's CMO, Aaron Strout, "sat down" to debate whether the industry needs a dedicated social media agency or alternatively, whether digital agencies are best suited/positioned to deliver on social…
joseph_jaffe
jaffejuice.comJanuary 26 2010, 5:33am
comments »Oh yeah, crayon got acquired...
It's probably testiment only good things, but I've been too busy to focus on the acquisition/roll-up announcement since the day it happened. I still haven't gotten around to telling about 90% of the people I'd like to tell...including…
joseph_jaffe
jaffejuice.comJanuary 17 2010, 3:13pm
comments »Will we finally stop screwing around with social in 2010?
It has been at least a couple of years since I've done a proper "predictions" post, although last year I contributed to a fantastic 2009 predictions ebook that Peter Kim pulled together. This year I contributed to…
greg_verdino
gregverdino.typepad.comJanuary 12 2010, 6:47am
comments »crayon to the power of Powered
As y'all know, I've been holding down the virtual fort at crayon for the past two-and-a-half years. We've had our ups -- I've had the opportunity to work with some great people and some great clients. But believe…
greg_verdino
gregverdino.typepad.comJanuary 11 2010, 4:51am
comments »WOW! It really is possible to keep a secret in a world where there are no secrets (only information you don't already have). I just got back from C.E.S. in Vegas and after hanging out with people like…
joseph_jaffe
jaffejuice.comJanuary 11 2010, 4:51am
comments »From New York City to Music City: new 2010 speaking gigs
As the new year kicks into gear, my speaking calendar is already starting to fill up. Here are the details on my first two 2010 speaking engagements - a February panel appearance at the Engage! Expo in NYC…
greg_verdino
gregverdino.typepad.comJanuary 7 2010, 10:35am
comments »A teeny tiny peek at microMARKETING
As regular readers know, I've been hard at work on the manuscript for my first book microMARKETING: Get Big Results by Thinking and Acting Small (that's a new subhead by the way, for those of you paying…
greg_verdino
gregverdino.typepad.comJanuary 4 2010, 6:34pm
comments »JJTV #58 - Should HR own social media?
Should HR own Social Media? 'Er, no. Inspired by a Chris Kieff blog post. Spread the word: Tell that person with the pink slips, your clients and co-workers Tweet or RT: New JJTV: Should HR own social media?…
joseph_jaffe
jaffejuice.comDecember 8 2009, 6:20am
comments »What are your plans for 2010? How about for Dec 16th, 2009?
It's hard to believe the year is almost over, isn't it? Although December has only just begun, some are no doubt already gearing up for that one magical moment when they can get drunk on champagne, count backwards…
greg_verdino
gregverdino.typepad.comDecember 3 2009, 8:25am
comments »JJTV #56 - Presentations as Conversations
Presentations as conversations. Inspired by another conference twitter kerfuffle and a Jeremiah Owyang post. Spread the word: Tell the conference organizer, your clients and co-workers Tweet or RT: New JJTV: If a presentation can be a conversation, so…
joseph_jaffe
jaffejuice.comDecember 1 2009, 8:09pm
comments »Here a friend, there a friend, everywhere a friend, friend...
Just before Thanksgiving, I posed a question to my Twitter followers: "Has social networking made 'friendship' the highest form of interpersonal relationship? Or has it all but stripped the term of its meaning?" I suppose this was a…
greg_verdino
gregverdino.typepad.comNovember 30 2009, 5:51pm
comments »Just a friendly reminder that I'll be co-presenting a free blogging basics webinar tomorrow afternoon (11/19/09). The event is hosted by Target Marketing magazine and sponsored by Compendium Blogware, and takes place online at 2pm ET. There's still…
greg_verdino
gregverdino.typepad.comNovember 18 2009, 5:48am
comments »My latest Adweek column is up. It's titled, "2009: The Year of Nothing" and I think it is pretty self-explanatory. Here's the full text of the article, which deals with the lack of innovation and experimentation in a…
joseph_jaffe
jaffejuice.comNovember 16 2009, 2:47am
comments »Tim Goggin: looking for love in all the social places.
Meet Tim Goggin. He's a single 32-year old entrepreneur who is (if you believe his pitch) the "most interesting man in San Diego." He's also pretty frustrated with the tried-and-true dating scene and thinks social media may be…
greg_verdino
gregverdino.typepad.comNovember 9 2009, 9:28am
comments »Upcoming speaking: free blogging basics webinar
You're probably not a blogging n00b but you probably know someone who is -- a client, a coworker, someone new to the industry or your mom perhaps. If so, you should let them know that I'm taking part…
greg_verdino
gregverdino.typepad.comNovember 4 2009, 4:23am
comments »Podcaster J.C. Hutchins has killed the president
Not the real president and not in real life. And technically speaking, J.C. didn't do the deed -- but he dreamed up the child/assassin who takes down America's main man in the opening lines of his sci-fi thriller…
greg_verdino
gregverdino.typepad.comOctober 27 2009, 2:30pm
comments »How did you spend your Sunday night? I spent it recording an episode of The Beancast (and also watched some fine baseball....GO YANKEES!!!) Besides host, Bob Knorpp, I also shared the stage with: Edwart Boches, Chief Creative and…
joseph_jaffe
jaffejuice.comOctober 26 2009, 4:13pm
comments »This is just a quick jumble of recent and new items that may be of interest (to me, if not to you.) Blog World & New Media Expo: I'm fresh back from Las Vegas where, as I…
greg_verdino
gregverdino.typepad.comOctober 19 2009, 12:54pm
comments »Turn skeptics into advocates at Blog World Expo
Tomorrow morning I hop a plane to Las Vegas where, on Saturday afternoon, I'll be speaking at Blog World & New Media Expo. In my session -- From Skeptic to Advocate: Making the Business Case for Social…
greg_verdino
gregverdino.typepad.comOctober 14 2009, 5:54am
comments »Where does the time go? I'll be damned if I know... Today is October 1st and, as I write this, it isn't even the morning of the 1st. It's already prime time (heh, remember prime time? It's when…
greg_verdino
gregverdino.typepad.comOctober 1 2009, 5:27pm
comments »Social media marketers are a shallow bunch
I'll warn you right now, this is a rant. And like all (good?) rants, it's kinda one-sided. So feel free to disagree. Feel free to prove me wrong... that's what comments are for. :-) Cholesterol-and-sodium mecca T.G.I. Friday's…
greg_verdino
gregverdino.typepad.comSeptember 17 2009, 6:54am
comments »Bob Greenberg (the R/GA Bob) just wrote a piece on Adweek which talks about how a "holistic social media program can help keep a brand alive." This paragraph caught my eye, which really captures the gist of his…
joseph_jaffe
jaffejuice.comSeptember 15 2009, 9:13am
comments »What Do Chaos, AT&T, MTV and Oral-B Have in Common?
Ostensibly, not much -- although did I ever tell you I once saw Chaos Scenario author Bob Garfield standing outside TRL, flashing his pearly whites as he texted his bff that he just caught a glimpse of Nick…
greg_verdino
gregverdino.typepad.comSeptember 14 2009, 5:45am
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