The crayon Lifestream tagged with marketingabout lifestream
A little bit o' link love (it's what's going 'round)
With the book in stores everywhere -- well, almost everywhere (I think the release date in Europe may be later and I'll be damned if I can find a copy in airport bookstores, but in addition to being…
greg_verdino
gregverdino.typepad.comAugust 17 2010, 5:27pm
comments »Slides: get big results by thinking and acting small
Maybe you're thinking about buying microMARKETING but want to get a better sense of what's between the covers first. Or maybe you just want a souvenir of my MarketingProfs webinar. In either case, you've come to the right…
greg_verdino
gregverdino.typepad.comAugust 12 2010, 6:09am
comments »microMARKETING nyc launch party: be there on Aug 26
I'm sure regular readers are beginning to think I've left marketing for a job in event planning, but bear with me. Now that the book is out (have you purchased your copy yet?) I'm neck deep in putting…
greg_verdino
gregverdino.typepad.comAugust 6 2010, 8:00am
comments »10 of you will join microMARKETING's Amazon review crew
Today, Amazon started shipping readers their copies of microMARKETING: Get Big Results by Thinking and Acting Small. I'm sure B&N, Borders and 800-CEO-READ aren't far behind. So I suppose I should say: I'm pleased to announce that…
greg_verdino
gregverdino.typepad.comJuly 26 2010, 7:06pm
comments »Doughnuts and marketing in New York City
Yesterday, I spent some time with Darryl Ohrt and his team when the Humongo Nation tour stopped in New York City. We ate doughnuts and chatted a bit about microMARKETING. Humongo has posted a video of highlights from…
greg_verdino
gregverdino.typepad.comJuly 22 2010, 11:14am
comments »JJTV #106 - The Juice on the iPad
I love to love Apple. I love to hate Apple. I hate to hate Apple. And of course I hate to love Apple as well. I do love my iPhone though. And I love it enough to wait…
joseph_jaffe
jaffejuice.comJuly 16 2010, 6:15am
comments »Austin microMARKETING meet-up on July 27th
For any readers that might live or work in Austin, Powered is hosting a meet-up to celebrate the upcoming release of microMARKETING: Get Big Results by Thinking and Acting Small. The event will take place from 6p-8p (Central)…
greg_verdino
gregverdino.typepad.comJuly 14 2010, 1:03pm
comments »A nation so Humongo it's gotta be micro
Imagine you work for a small digital shop (one among hundreds, no doubt) and you want to attract attention and demonstrate that you've got the social media chops to stand apart from the pack. What would you…
greg_verdino
gregverdino.typepad.comJuly 12 2010, 10:16am
comments »Look for the book: a microMARKETING update
My colleague Jane Quigley called this morning to remind me (as if I needed reminding) that microMARKETING hits bookstore shelves in less than two months. This means that, right about now (funk soul brothers and sisters), the jacket…
greg_verdino
gregverdino.typepad.comJune 21 2010, 7:08am
comments »New! Improved! Bigger! Biggest! Best! Harder, Better, Faster, Stronger! Superlatives and dramatic (but ultimately vague, largely unsubstantiated, and often asterisked into oblivion with disclaimers) claims have long been mainstays of traditional marketing. They have no place in…
greg_verdino
gregverdino.typepad.comJune 9 2010, 6:50am
comments »microMARKETING live at Brand ManageCamp 2010
I speak at a lot of events, but few stand out for me like Brand ManageCamp. I first spoke at BMC in 2007, and found it to be chock full of great people sharing thought provoking ideas from…
greg_verdino
gregverdino.typepad.comMay 9 2010, 6:36pm
comments »People love to buy, but they hate being sold to. The ultimate paradox is our biggest challenge and biggest opportunity.It applies to consumers and it applies to the B2B space as well. People either want to buy or…
joseph_jaffe
jaffejuice.comMay 5 2010, 6:06am
comments »It's amazing how many companies are selling fringe social media solutions to mainstream brands that have mainstream audiences. Prove to me that you have enough people that count. And enough people that matter.If you're trying to experiment as…
joseph_jaffe
jaffejuice.comApril 25 2010, 8:09am
comments »Sell your car like a pro(sumer)
Confession: I've never bought or sold a used car. Sure, I've traded in a car or two at a local dealership but I've never had the time, patience or inclination to deal with auto listings (online or offline)…
greg_verdino
gregverdino.typepad.comApril 16 2010, 9:36am
comments »While I've been eyeballs-deep in a bunch of little edits to my manuscript, Amadeo Plaza has been thinking about "thinking small" (a key theme from the book actually) and some great think small ideas he gleaned from the…
greg_verdino
gregverdino.typepad.comApril 15 2010, 12:20pm
comments »My thoughts from my virgin visit to SxSW: The surprising at&t coverage (and reasons why...) Has SxSW jumped the shark? Invasion of the Marketers (coming soon...) Content is Clown It's all about the relationships Spread the word: Share…
joseph_jaffe
jaffejuice.comApril 7 2010, 6:45am
comments »It's like birthing an elephant... only wordier.
OK. It hasn't quite been 22 months but it sure feels like it. Last week I finally submitted the complete microMARKETING manuscript to McGraw-Hill -- all 56,000 or so words of it. Somehow -- despite a consistently crushing…
greg_verdino
gregverdino.typepad.comMarch 23 2010, 5:59am
comments »JJTV #82 - I had a great experience
I had a great experience. How about you? Check out http://www.ihadagreatexperience.com and its evil twin, http://www.ihadabadexperience.com. Spread the word. And more importantly, add your own experiences to ihage and ihabe.Additional links: Flip the Funnel's hub Spread the word:…
joseph_jaffe
jaffejuice.comMarch 11 2010, 8:24am
comments »JJTV #81 - at&t Flips The Funnel (or at least attempts to)
AT&T's gets a lot of flack about it's poor customer service, lack of service etc etc. And most of it is deserved....but here's a case where at&t appears to be taking proactive steps to avoid "brand mutiny" i.e.…
joseph_jaffe
jaffejuice.comMarch 10 2010, 7:46am
comments »The social media deadzone: why only tools focus on tools
This morning I happened across the above graphic in an older Center Networks post and it triggered a quick thought on a familiar theme. I have often chided marketers for focusing too much on specific tools, platforms,…
greg_verdino
gregverdino.typepad.comJanuary 27 2010, 6:54am
comments »Will we finally stop screwing around with social in 2010?
It has been at least a couple of years since I've done a proper "predictions" post, although last year I contributed to a fantastic 2009 predictions ebook that Peter Kim pulled together. This year I contributed to…
greg_verdino
gregverdino.typepad.comJanuary 12 2010, 6:47am
comments »crayon to the power of Powered
As y'all know, I've been holding down the virtual fort at crayon for the past two-and-a-half years. We've had our ups -- I've had the opportunity to work with some great people and some great clients. But believe…
greg_verdino
gregverdino.typepad.comJanuary 11 2010, 4:51am
comments »From New York City to Music City: new 2010 speaking gigs
As the new year kicks into gear, my speaking calendar is already starting to fill up. Here are the details on my first two 2010 speaking engagements - a February panel appearance at the Engage! Expo in NYC…
greg_verdino
gregverdino.typepad.comJanuary 7 2010, 10:35am
comments »I'm at C.E.S. and exploring some of the most exciting consumer electronics gadgets, gizmos and technology that is hitting, about to hit or will hit the marketplace. In this episode I discuss some of the trends to watch…
joseph_jaffe
jaffejuice.comJanuary 6 2010, 5:00pm
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