The crayon Lifestream tagged with marketingabout lifestream
The social media deadzone: why only tools focus on tools
This morning I happened across the above graphic in an older Center Networks post and it triggered a quick thought on a familiar theme. I have often chided marketers for focusing too much on specific tools, platforms,…
greg_verdino
gregverdino.typepad.comJanuary 27 2010, 6:54am
comments »Will we finally stop screwing around with social in 2010?
It has been at least a couple of years since I've done a proper "predictions" post, although last year I contributed to a fantastic 2009 predictions ebook that Peter Kim pulled together. This year I contributed to…
greg_verdino
gregverdino.typepad.comJanuary 12 2010, 6:47am
comments »crayon to the power of Powered
As y'all know, I've been holding down the virtual fort at crayon for the past two-and-a-half years. We've had our ups -- I've had the opportunity to work with some great people and some great clients. But believe…
greg_verdino
gregverdino.typepad.comJanuary 11 2010, 4:51am
comments »From New York City to Music City: new 2010 speaking gigs
As the new year kicks into gear, my speaking calendar is already starting to fill up. Here are the details on my first two 2010 speaking engagements - a February panel appearance at the Engage! Expo in NYC…
greg_verdino
gregverdino.typepad.comJanuary 7 2010, 10:35am
comments »I'm at C.E.S. and exploring some of the most exciting consumer electronics gadgets, gizmos and technology that is hitting, about to hit or will hit the marketplace. In this episode I discuss some of the trends to watch…
joseph_jaffe
jaffejuice.comJanuary 6 2010, 5:00pm
comments »A teeny tiny peek at microMARKETING
As regular readers know, I've been hard at work on the manuscript for my first book microMARKETING: Get Big Results by Thinking and Acting Small (that's a new subhead by the way, for those of you paying…
greg_verdino
gregverdino.typepad.comJanuary 4 2010, 6:34pm
comments »JJTV #62 - Ali G was right about Da Meedya
"Never a truer word said in Jest," goes the saying. And when it comes to "the media", the real question is this: "Who do you trust?" The Fake news? The mainstream news? The sensationalist news? Or your neighbor?…
joseph_jaffe
jaffejuice.comDecember 22 2009, 2:59pm
comments »JJTV #61 - Method and scum do not mix
My thoughts on the Method "Shiny Suds" Kerfuffle. In short, my 2 points concern "activist" consumer groups gaming the rhetoric system and also a brand disconnect AKA Method did not need to resort to this typical creative agency-led…
joseph_jaffe
jaffejuice.comDecember 17 2009, 7:26am
comments »JJTV #58 - Should HR own social media?
Should HR own Social Media? 'Er, no. Inspired by a Chris Kieff blog post. Spread the word: Tell that person with the pink slips, your clients and co-workers Tweet or RT: New JJTV: Should HR own social media?…
joseph_jaffe
jaffejuice.comDecember 8 2009, 6:20am
comments »Has Microsoft lost its way? That would be true if it ever were on the right path at all. In short, the brand has an identity crisis; an acute lack of purpose, conviction and confidence. It's about authenticity…
joseph_jaffe
jaffejuice.comDecember 3 2009, 2:18pm
comments »What are your plans for 2010? How about for Dec 16th, 2009?
It's hard to believe the year is almost over, isn't it? Although December has only just begun, some are no doubt already gearing up for that one magical moment when they can get drunk on champagne, count backwards…
greg_verdino
gregverdino.typepad.comDecember 3 2009, 8:25am
comments »JJTV #56 - Presentations as Conversations
Presentations as conversations. Inspired by another conference twitter kerfuffle and a Jeremiah Owyang post. Spread the word: Tell the conference organizer, your clients and co-workers Tweet or RT: New JJTV: If a presentation can be a conversation, so…
joseph_jaffe
jaffejuice.comDecember 1 2009, 8:09pm
comments »Here a friend, there a friend, everywhere a friend, friend...
Just before Thanksgiving, I posed a question to my Twitter followers: "Has social networking made 'friendship' the highest form of interpersonal relationship? Or has it all but stripped the term of its meaning?" I suppose this was a…
greg_verdino
gregverdino.typepad.comNovember 30 2009, 5:51pm
comments »Just a friendly reminder that I'll be co-presenting a free blogging basics webinar tomorrow afternoon (11/19/09). The event is hosted by Target Marketing magazine and sponsored by Compendium Blogware, and takes place online at 2pm ET. There's still…
greg_verdino
gregverdino.typepad.comNovember 18 2009, 5:48am
comments »Brands need to anticipate both good reaction and bad backlash and they need to stay the course, unless of course they're dumb enough to walk into blogger or twitterstorms without a clue as to what to expect. #pepsifail…
joseph_jaffe
jaffejuice.comNovember 11 2009, 6:19pm
comments »JJTV #51 - Conde Nast becomes Conde Last
Conde Nast shutter Gourmet and Modern Bride magazines. Evening Standard is now free. It's not going to get better people (unless of course they get on Twitter). Perhaps I wasn't that far off in JJTV #47. Thank you…
joseph_jaffe
jaffejuice.comNovember 10 2009, 7:03am
comments »Tim Goggin: looking for love in all the social places.
Meet Tim Goggin. He's a single 32-year old entrepreneur who is (if you believe his pitch) the "most interesting man in San Diego." He's also pretty frustrated with the tried-and-true dating scene and thinks social media may be…
greg_verdino
gregverdino.typepad.comNovember 9 2009, 9:28am
comments »Upcoming speaking: free blogging basics webinar
You're probably not a blogging n00b but you probably know someone who is -- a client, a coworker, someone new to the industry or your mom perhaps. If so, you should let them know that I'm taking part…
greg_verdino
gregverdino.typepad.comNovember 4 2009, 4:23am
comments »JJTV #50 - Anniversary and Update Show
50 and going strong. An update on our sponsor, Queensland Tourism and "The audience conference". Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program.…
joseph_jaffe
jaffejuice.comOctober 30 2009, 6:00am
comments »Podcaster J.C. Hutchins has killed the president
Not the real president and not in real life. And technically speaking, J.C. didn't do the deed -- but he dreamed up the child/assassin who takes down America's main man in the opening lines of his sci-fi thriller…
greg_verdino
gregverdino.typepad.comOctober 27 2009, 2:30pm
comments »JJTV #49 - Bait and Switch Freemiums are doomed
If you are going to try and give something away for free, you have to follow through. Bait and switch freemiums will fail if for no other reason than the bloggers wont link to you anymore. In this…
joseph_jaffe
jaffejuice.comOctober 27 2009, 6:00am
comments »What's the price of five dollars?
That wasn't meant to be a trick question, but rest assured the answer isn't five dollars.Here's the scoop. I drive a Nissan Altima and I've been reasonably happy with it. It's neither the best car I've ever…
greg_verdino
gregverdino.typepad.comOctober 22 2009, 8:57am
comments »JJTV #48 - The future of TV is social
CBS launches viewing rooms online. CNN streams live online and via an iPhone App. It's not the screen size that matters. Content want to be free. Size of the screen is not a determination of a viewing or…
joseph_jaffe
jaffejuice.comOctober 22 2009, 5:43am
comments »No longer are we going to be slaves or victims to the 6 o'clock News. The total amount of time spent consuming paid media is decreasing. Why? Because people are going to be spending more time creating their…
joseph_jaffe
jaffejuice.comOctober 20 2009, 9:00am
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