The crayon Lifestream tagged with businessabout lifestream
The social media deadzone: why only tools focus on tools
This morning I happened across the above graphic in an older Center Networks post and it triggered a quick thought on a familiar theme. I have often chided marketers for focusing too much on specific tools, platforms,…
greg_verdino
gregverdino.typepad.comJanuary 27 2010, 6:54am
comments »crayon to the power of Powered
As y'all know, I've been holding down the virtual fort at crayon for the past two-and-a-half years. We've had our ups -- I've had the opportunity to work with some great people and some great clients. But believe…
greg_verdino
gregverdino.typepad.comJanuary 11 2010, 4:51am
comments »30 is an incredible number with both magical and mystical properties. It has huge implications for business, economics and finance. It also has a series of very relevant marketing attributes which include holistic thinking, integration, (strategic) planning, innovation…
joseph_jaffe
jaffejuice.comJanuary 8 2010, 12:52pm
comments »A teeny tiny peek at microMARKETING
As regular readers know, I've been hard at work on the manuscript for my first book microMARKETING: Get Big Results by Thinking and Acting Small (that's a new subhead by the way, for those of you paying…
greg_verdino
gregverdino.typepad.comJanuary 4 2010, 6:34pm
comments »What are your plans for 2010? How about for Dec 16th, 2009?
It's hard to believe the year is almost over, isn't it? Although December has only just begun, some are no doubt already gearing up for that one magical moment when they can get drunk on champagne, count backwards…
greg_verdino
gregverdino.typepad.comDecember 3 2009, 8:25am
comments »Just a friendly reminder that I'll be co-presenting a free blogging basics webinar tomorrow afternoon (11/19/09). The event is hosted by Target Marketing magazine and sponsored by Compendium Blogware, and takes place online at 2pm ET. There's still…
greg_verdino
gregverdino.typepad.comNovember 18 2009, 5:48am
comments »Upcoming speaking: free blogging basics webinar
You're probably not a blogging n00b but you probably know someone who is -- a client, a coworker, someone new to the industry or your mom perhaps. If so, you should let them know that I'm taking part…
greg_verdino
gregverdino.typepad.comNovember 4 2009, 4:23am
comments »Turn skeptics into advocates at Blog World Expo
Tomorrow morning I hop a plane to Las Vegas where, on Saturday afternoon, I'll be speaking at Blog World & New Media Expo. In my session -- From Skeptic to Advocate: Making the Business Case for Social…
greg_verdino
gregverdino.typepad.comOctober 14 2009, 5:54am
comments »JJTV #41 - The Black Hole of Marketing
Thank you to HP for sponsoring this show and thank YOU for all your purchases as part of their friends and family program. Don't worry, you can still take advantage of some pretty sweet deals on Netbooks, Printers…
joseph_jaffe
jaffejuice.comSeptember 23 2009, 6:53pm
comments »The first step is often the hardest step, isn't it? Unless it's the first step you take off the plane in Las Vegas. Not irrelevant but not really my point either... I'm talking about getting buy-in for your…
greg_verdino
gregverdino.typepad.comAugust 20 2009, 10:09am
comments »Work in progress: on Netflix's corporate culture
A few days ago, NetFlix posted their internal corporate culture and policies document to Slideshare and it has begun to make the rounds. With the spectre of Twitter's stolen internal documents still lurking in the backs of our…
greg_verdino
gregverdino.typepad.comAugust 5 2009, 5:29am
comments »First we'll land on the moon. Then we'll buy blouses.
If hindsight is 20/20, then foresight is -- well -- sometimes shockingly accurate too, even if some of the fine details are a bit blurry. This video from 1969 (that's 40 years ago people) extols the virtues of…
greg_verdino
gregverdino.typepad.comJuly 6 2009, 10:26am
comments »Three B2B marketers dish out social media tips & tricks
Tomorrow morning, I'm heading to Boston, where I'm slated to moderate a panel at the MarketingProfs Business-to-Business Forum. This post isn't really about my speaking engagement per se, although I should mention that there's still time to register…
greg_verdino
gregverdino.typepad.comJune 5 2009, 9:34am
comments »Book 'em Verdino: announcing microMARKETING
I'm excited to announce that I've inked a deal with McGraw-Hill for the publication of my first business book, microMARKETING: A Breakthrough Approach to Building Brands by Thinking and Acting Small.If the title alone isn't enough to clue…
greg_verdino
gregverdino.typepad.comJune 2 2009, 6:02am
comments »Stop me if you think you've heard this one before...
This video, portraying a funny-because-it's-true reality about how clients negotiate with their agencies, made the rounds on Twitter yesterday. On the other hand, I'd imagine there's ample fodder for a video response that dramatizes all of the unsavory…
greg_verdino
gregverdino.typepad.comMay 28 2009, 9:07am
comments »Hey chicken, where's your head?
No doubt, you're familiar with the phrase "running around like a chicken with its head cut off." In fact, if you work in media, marketing, advertising, PR or (let's face facts) just about any industry at all you're…
greg_verdino
gregverdino.typepad.comFebruary 24 2009, 9:05am
comments »Brand building during tough times, Amex-style
Regular readers (and raving fans) know that I spoke at the American Marketing Association's MPlanet 2009 conference this week. I didn't have the chance to catch too many of the sessions, but I did sit in on the…
greg_verdino
gregverdino.typepad.comJanuary 28 2009, 10:02am
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