The crayon Lifestream tagged with brandsabout lifestream
The social media deadzone: why only tools focus on tools
This morning I happened across the above graphic in an older Center Networks post and it triggered a quick thought on a familiar theme. I have often chided marketers for focusing too much on specific tools, platforms,…
greg_verdino
gregverdino.typepad.comJanuary 27 2010, 6:54am
comments »A teeny tiny peek at microMARKETING
As regular readers know, I've been hard at work on the manuscript for my first book microMARKETING: Get Big Results by Thinking and Acting Small (that's a new subhead by the way, for those of you paying…
greg_verdino
gregverdino.typepad.comJanuary 4 2010, 6:34pm
comments »What are your plans for 2010? How about for Dec 16th, 2009?
It's hard to believe the year is almost over, isn't it? Although December has only just begun, some are no doubt already gearing up for that one magical moment when they can get drunk on champagne, count backwards…
greg_verdino
gregverdino.typepad.comDecember 3 2009, 8:25am
comments »Just a friendly reminder that I'll be co-presenting a free blogging basics webinar tomorrow afternoon (11/19/09). The event is hosted by Target Marketing magazine and sponsored by Compendium Blogware, and takes place online at 2pm ET. There's still…
greg_verdino
gregverdino.typepad.comNovember 18 2009, 5:48am
comments »Upcoming speaking: free blogging basics webinar
You're probably not a blogging n00b but you probably know someone who is -- a client, a coworker, someone new to the industry or your mom perhaps. If so, you should let them know that I'm taking part…
greg_verdino
gregverdino.typepad.comNovember 4 2009, 4:23am
comments »What's the price of five dollars?
That wasn't meant to be a trick question, but rest assured the answer isn't five dollars.Here's the scoop. I drive a Nissan Altima and I've been reasonably happy with it. It's neither the best car I've ever…
greg_verdino
gregverdino.typepad.comOctober 22 2009, 8:57am
comments »Social media marketers are a shallow bunch
I'll warn you right now, this is a rant. And like all (good?) rants, it's kinda one-sided. So feel free to disagree. Feel free to prove me wrong... that's what comments are for. :-) Cholesterol-and-sodium mecca T.G.I. Friday's…
greg_verdino
gregverdino.typepad.comSeptember 17 2009, 6:54am
comments »What Do Chaos, AT&T, MTV and Oral-B Have in Common?
Ostensibly, not much -- although did I ever tell you I once saw Chaos Scenario author Bob Garfield standing outside TRL, flashing his pearly whites as he texted his bff that he just caught a glimpse of Nick…
greg_verdino
gregverdino.typepad.comSeptember 14 2009, 5:45am
comments »Win an insider's view of Living in HD and some great gear too
The days, nights and weekends have been super-busy for those of us working at crayon -- just one of several reasons you've seen fewer scintillating blog posts than you've come to expect 'round these parts. So in this…
greg_verdino
gregverdino.typepad.comSeptember 1 2009, 7:55am
comments »The first step is often the hardest step, isn't it? Unless it's the first step you take off the plane in Las Vegas. Not irrelevant but not really my point either... I'm talking about getting buy-in for your…
greg_verdino
gregverdino.typepad.comAugust 20 2009, 10:09am
comments »Kick social media addiction by embracing social media
This morning I noticed a few of my Facebook and Twitter friends linking to StopWritingOnMyWall.com, a site for the Social Media Addicts Association. The SMAA aims to break addicted social media dorks users of their habits and their…
greg_verdino
gregverdino.typepad.comAugust 13 2009, 7:32am
comments »The ghosts of media and marketing past
I feel like it has been a while since I've written a nice, meaty blog post here -- but I've been tweeting and posting regularly at Verdino Bytes. As a reader, you know that my posts focus mostly…
greg_verdino
gregverdino.typepad.comJuly 30 2009, 7:45pm
comments »The story: a member of the Twitterverse suggests that @pepsi and @cocacola put age-old competitive rivalries aside and become Twitter friends. The brands agree and shake virtual hands.Sure the person who made the suggestion isn't quite an everyday…
greg_verdino
gregverdino.typepad.comJuly 2 2009, 7:11am
comments »Three B2B marketers dish out social media tips & tricks
Tomorrow morning, I'm heading to Boston, where I'm slated to moderate a panel at the MarketingProfs Business-to-Business Forum. This post isn't really about my speaking engagement per se, although I should mention that there's still time to register…
greg_verdino
gregverdino.typepad.comJune 5 2009, 9:34am
comments »Book 'em Verdino: announcing microMARKETING
I'm excited to announce that I've inked a deal with McGraw-Hill for the publication of my first business book, microMARKETING: A Breakthrough Approach to Building Brands by Thinking and Acting Small.If the title alone isn't enough to clue…
greg_verdino
gregverdino.typepad.comJune 2 2009, 6:02am
comments »Best Buy CMO on digital and social marketing
The importance of listening, and engaging with customers directly in an open and honest way. The growing importance of the mobile web and the ways it can empower consumers throughout the buying process. The fact that everything is…
greg_verdino
gregverdino.typepad.comMay 12 2009, 4:48am
comments »- greg_verdino
gregverdino.typepad.comMay 7 2009, 7:45am
comments » 30 ways to Live in HD (and get free Panasonic gear)
At crayon, we've been doing lots of great work for our client Panasonic, all to support their Living In HD initiative. I first wrote about LiHD in January, immediately after returning from the Consumer Electronics Show. Here's some…
greg_verdino
gregverdino.typepad.comMay 4 2009, 6:23am
comments »Are you a 'middle finger marketer'?
If there's a corollary to the maxim, "there's no sound sweeter than the sound of your own name," it's probably, "there's no sight sweeter to a brand marketer than the sight of her own logo."Earlier this week, I…
greg_verdino
gregverdino.typepad.comApril 23 2009, 11:13am
comments »BlogWell and prosper: 10% off NYC event tickets
I don't usually blog about upcoming conferences unless I'm speaking at them. But the gang at GasPedal and The Blog Council have given me a press pass for the upcoming BlogWell event in NYC and have extended a…
greg_verdino
gregverdino.typepad.comApril 21 2009, 9:01am
comments »Social Graces: coming to a laptop near you
Stunning images, pithy headlines, my trademark rapier-sharp wit and copious amounts of full frontal nudity.The new, expanded version of my "Social Graces" presentation offers all of that and more. But if you want to know what the purty…
greg_verdino
gregverdino.typepad.comJanuary 19 2009, 6:25pm
comments »Survey says: b2b marketers see ROI in social media
UPDATED 12/1 @ 5:52pm: At Direct Impact's request, this post no longer includes links to the complete report. My bad - I didn't realize that the pdf is not for general consumption. You can still get a free…
greg_verdino
gregverdino.typepad.comDecember 1 2008, 9:51am
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