To kick off our monthly thought leadership series, new marketing innovation company, crayon, will be hosting a panel discussion on Virtual Worlds in the Amphitheater on Crayonville Island starting at 12noon EST/9am SLT on Tuesday, June 26th.
Mark Wallace (Walker Spaight), editor of 3pointD.com, will moderate an all-star panel consisting of:
- Michael Donnelly (Mickey Douhet), The Coca-Cola Company
- Linda Boff (Clementine Sinatra), iVillage
- Greg Verdino (Jiggy Stardust), crayon
- Steve Wax (Elliot Tao), Campfire
More about the discussion topic:
It seems as if we’ve come full circle when it comes to Virtual Worlds, led by its poster child – Second Life. First the hype and promise, then the skepticism and critique and now, the next wave of Web 3.d or 3.0 – the experience Web. What is real and what is not? How are brands such as Coca-Cola, iVillage and Pontiac approaching Virtual branding? What are the insights, learnings and pitfalls of brand building in an otherwise clutter-free and pure economy? How does one avoid flying genitalia? What are the key metrics geared to help guide you on your virtual journey?
Join the conversation on Tuesday, June 26th.
Schedule:
12 noon EST – Panel Discussion
1 pm – Questions and Answers
1.30 pm – Panel close and socializing
RSVPs:
Please note that seats are extremely limited. To reserve your place now, contact C.C. Chapman (Cleon Goff) with your Avatar Name and Company.
C.C. Chapman
C.c.
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