Here’s an article from Brandweek about how Michael Moore is kosher about the leakage of his new movie Sicko.
I have another theory.
I think he seeded out his own movie as the press coverage was huge and after releasing this recent statement on his views on copyrights it will continue to get coverage. Brilliant!
I will tell you that movies like The Matrix get stolen and seeded. The pirating community has little interest in Moore’s documentaries. As evidence only 2,000 downloads have so far occurred on one of the largest bit torrent networks. However, the amount of free publicity generated will certainly drive more ticket sales.
You heard it here first.