It’s 6.24am on a Monday morning, but this week is very different to all other weeks.
It gives me great pleasure to welcome Greg Verdino to crayon as our newly created Chief Strategy Officer. Greg joins from Digitas and you can read all about it in Adweek or on his blog.
I’m still trying to figure out whether to add or deduct points for his Cindi Lauper reference 
Greg joins Steve Coulson, our Chief Creative Officer, myself and Gary Cohen (our C.E.O.) as a member of our management team.
Greg will head up our strategy practice, which will include – amongst other functions – strategic planning, research, insights, analytics and I’m sure there are a few more roles to send his way (this is, after all his first day) Seni Thomas also joins the Strategy team today as a Strategist.
It also gives me great pleasure to officially welcome Scott Monty as Relationship Director and Consigliere as well as Melissa Parrish, who will provide invaluable support in Project Management.
In addition, 2 familiar crayonistas – Shel Holtz and Neville Hobson - are reverting back to their previously-established independent roles as trailblazers in Social Media. As I have always said – once a crayonista, always a crayonista (it’s a life sentence!) We wish them luck and express our thanks to Shel and Neville for their help in getting crayon to where it is today. We look forward to working with them in the future and listening to FIR!
The updated crayonville website should be up and running this morning.
Joseph Jaffe
President and Chief Interruptor
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