CBS is “Getting It” More and More

I’m an NBC guy at heart. I don’t know why, but for some reason that is the brand my mind always goes with for TV. I watch their nightly news and the Today Show when I have a choice. Must be something from my childhood. Who knows…
This week though, CBS is getting on my good side with their embracing of new media. I talked earlier this week about their $7 million commitment to the metaverse and then today I read about how they are going to leverage the YouTube channel (that’s kind of funny) next.

My good friend Whitney Hoffman sent me a link to a NY Times article this morning about the campaign.

The idea of using the insanity of March Madness in this fashion is nothing short of genius. Plus, they don’t have to explain to the majority of fans what YouTube is or how to create videos for it. They live and breath this stuff. I can’t wait to see what drunk, bored college kids come up with. It could be a train wreck waiting to happen, but I genuinely dig the idea on all counts.

I wonder what is next for CBS? More importantly I wonder what is next for the other networks. You know they have ideas brewing. If they don’t? Well, then we can all just rock out with Joost instead.

  • Thanks for the mention, CC! It's all about friendsourcing and sharing info about all the great things changing in the media!
  • Need to get community of people who have family members with LD's on yourLive to talk directly with others.
  • Just took a look at a couple of videos on CSTV. Two questions:

    1) Why don't they stream properly using a Firefox browser on the PC (OK on Explorer)?
    2) Why is the streaming video so *small*? At least give us the option of watching on a bigger "screen".

    Love the concept, but not happy with the execution -- at least so far.
  • That SUCKS to hear. It'll still be popular, but not nearly as much as it could be I think.
  • That CBS/YouTube deal fell apart. This March Madness fan video deal with run on CBS's own CSTV. Still a good idea, but they won't be plugging into YouTube. Now ask yourself, how many people know about YouTube and how many people know about CSTV? These big media conglomerates don't like being told what to do, but they should have figured out how to play nice with YouTube.
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