I’m an NBC guy at heart. I don’t know why, but for some reason that is the brand my mind always goes with for TV. I watch their nightly news and the Today Show when I have a choice. Must be something from my childhood. Who knows…
This week though, CBS is getting on my good side with their embracing of new media. I talked earlier this week about their $7 million commitment to the metaverse and then today I read about how they are going to leverage the YouTube channel (that’s kind of funny) next.
My good friend Whitney Hoffman sent me a link to a NY Times article this morning about the campaign.
The idea of using the insanity of March Madness in this fashion is nothing short of genius. Plus, they don’t have to explain to the majority of fans what YouTube is or how to create videos for it. They live and breath this stuff. I can’t wait to see what drunk, bored college kids come up with. It could be a train wreck waiting to happen, but I genuinely dig the idea on all counts.
I wonder what is next for CBS? More importantly I wonder what is next for the other networks. You know they have ideas brewing. If they don’t? Well, then we can all just rock out with Joost instead.