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I Want My Apple TV

No, I’m not talking about the newest product that got announced yesterday by Steve Jobs. Oh you missed all the announcements? You didn’t hear about the pretty little thing called an iPhone that everyone is drooling about?

I’m not going to focus on either of the products because I’ve got positive and negative feelings about both of them and will share those later once I read up more on both.

What I want to write about is Apple having all the tools at their fingertips to deliver what the customer wants and them yet again dropping the ball and ignoring the obvious.

Love or hate Apple, Steve Jobs is a great speaker and a hell of a showman. Because of that I always like watching the keynotes he gives. Anyone who speaks in public like I do can learn from watching other great speakers.

I understand not being able to watch these live. I get that for various reasons and eventually you’ll be able to watch it on Apple.com but because of demand I couldn’t yesterday.

So WHY doesn’t Apple put up the keynote for sale on iTunes? I know people would be willing to pay the 99 cents they do for a music track or even the $1.99 they pay for a television show to download it in a high quality format that they can then watch when they want. Sure, the numbers wouldn’t be huge, but I’d argue that it’s not about the numbers now is it?

Raising of the coffee mug to my buddy Drew Domkus for reminding me to complain about this. *grin*

C.C. Chapman C.c.

Categories

Conversation, Video
  • Dan Gorgone
    BTW, the Keynote is now available on the Apple home page.
  • I think you missed my point Matthew. I'm not talking about making the keynote ONLY for sale. I'm saying make it an option so that the uber excited, must have it crowd has a way to get it.
  • Simple answer, and the same answer to why they only charge 99¬¢ per song... Apple doesn't make money off of the track sales, they make money off of the iPods. The keynote is a 2-hour commercial, and Apple wants to spread the word more than they want to squeeze petty dollars out of a non-sale.

    If they can get you to say, "oh, COOL. I GOTTA HAVE THAT," it's worth a lot more than a $2 track sale. And at $499 for an iPhone and $2 for a video sale, they'd have to sell 250 keynote views to make up for just one gotta-have-that customer.

    It'd be like charging podcasters 10¢ to play "Drive Away" when what I'm shooting for is the "I've GOTTA have that album!" I'm more likely to get the latter if the former is free.

    Of course, on a much more complicated side, who owns that video? Who gets the $2? MacWorld? Apple? The people who produced and edited? John Mayer? James Brown's estate? There's a lot of slices in that pie.

    Pax,
    Matthew
  • If you get a chance visit the illuminator booth. Great job of experimental marketing. Great people, use of a contest, web, capturing a creative crowd and most of all building a nice steady buzz for the show. Who can turn down a nice steady buzz? I know I can‚Äôt. Sadly the Jon Bon Jovi Cowboy Hat & Hair ear buds didn‚Äôt do to well in the contest. Check it out if you can.
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