Burger King Sells 2 million Video Games

If you listen to the crayoncast you’ve heard that I love Burger King’s line of $3.99 video games, and apparently I’m not alone. [youtube]http://www.youtube.com/watch?v=mt2do5oV2-8[/youtube] I read today that “The King” has sold over 2 million copies of his 3 video games via Burger King Restaurants.

In 2000 Burger kind did a promotion with the Backstreet Boys.
[youtube]http://www.youtube.com/watch?v=sCXca-aB9Fc[/youtube]
I wonder if Burger King ever came close to selling 2 million copies of this single…

30 min of research couldn’t tell me, can you?

Let’s just say for argument sake that the BSB did sell 2 million copies, and again let’s make the assumption that each of the 2 million copies is being listened to for an hour at a time. Even with these two assumptions, the die hard fans dying to get their hands on the most recent Back Street single are not getting as much exposure to the BK brand as those gamers looking for some way to kill an hour of free time using their X-box or X-box 360.

The only point I’m trying to make is this: Burger King dropped the ball in attempting to create brand loyalists out of boy-band fans who would much rather eat one of subway’s 8 subs with less than 6 grams of fat, than a 780 calorie Whopper w/Cheese. Conversely BK hit a home run with this most recent campaign. The right demo, the right method, the right new marketing.

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