July 30th, 2009

The ghosts of media and marketing past

I feel like it has been a while since I've written a nice, meaty blog post here -- but I've been tweeting and posting regularly at Verdino Bytes. As a reader, you know that my posts focus mostly on the future of marketing or, at least, the present with one eye trained on the horizon. So tonight, I laughed when I realized that three of my most recent Bytes dug deep into the past of media, marketing and branding.

I thought I would share the links here -- hope you enjoy the posts. I think they're kinda fun and, of course, you need to know where you've come from to truly understand where you're going.

Evolution vs Consistency presents the work of an anonymous snarkster who recently contrasted the frequent changes to Pepsi's logo over the years vs. the consistency of the Coke logo since the 1800's.The graphic shown here is edited down from the original. Check it.

Pepsi_coke  

The DVR's Grandfather hammers home the point that clutter and the consumer's desire to avoid advertising are hardly new. This post presents a 1930s ad for a device that allows users to skip radio advertising, automatically re-tuning the station to music or other interesting content. Well worth reading the copy...

Radio_ads

Delicious Ad Geek Goodness for Breakfast looks at a batch of original package design art -- illustrated by hand or mocked up with good old cut-and-paste -- for Post cereal boxes (including some for cereals that evidently didn't make the grade: Digits anyone?) Here are just a few:

Cereal


Greg Verdino Greg Verdino

Categories

Advertising, Brands, Coke, Marketing, Media, Pepsi, greg verdino, package design, post, radio, verdino
Comments

July 27th, 2009

3 Musketeers

How do you one-up Jaffe beaming in via Westport, CT to join Joel on stage in Mexico City at an IAB event?

Easy. You beam Jaffe from Westport AND Joel from Montreal, Canada to join Brogan on stage.

Thanks to crayon client, ooVoo, we extended our duo to a trio.

Next year, we'll hopefully do a quartet with d'Artagnan (TBD)

Conversation@IABConecta

Joseph Jaffe

Categories

Join the Conversation
Comments

July 27th, 2009

JJTV #30 – An update on HP, Australian Bloggers, 3 Wolf Moon, Oprah and more

This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you can become part of HP's Friends 'n Family Plan.

An update on the HP sponsorship, my trip to Australia, Gavin Heaton and Tittikakka, 3 Wolf Moon, my Weight Loss and Oprah. What more do you want?


You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

  • Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
  • You'll need to enter in EPP company code: 3807
  • You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Spread the word:

Joseph Jaffe

Categories

@jaffejuice, HP, JJTV, JaffeJuiceTV, Marketing, australia, gavinheaton, josephjaffe, oprah, servantofchaos, threewolfmoon, weightwatchers
Comments

July 27th, 2009

Books, bucks, buzz and the bux on beancast 63

Beancast_logo_sm_bigger Last night I joined George Parker, Angela Natividad (of MarketingVOX and AdRants) and host Bob Knorpp to record Episode 63 of the BeanCast, Bob's marketing podcast that features commentary on some of each week's biggest industry stories. Even though I'm fairly certain sleep deprivation is getting the best of me as I try to balance my day job and my writing schedule, I think my part in the show passed my podcast golden rule:

Try to sound reasonably intelligent at least 50% of the time my mouth is open. I'd give myself a 52% passing grade, but George, Angela and Bob hit it out of the park. Well worth listening.

Learn more about the episode, listen to BeanCast 63 online (embedded QT player), or if you like what you hear subscribe to BeanCast through iTunes.

The show runs about an hour and we hit on the following topics:

Check it out and give a shout.
Greg Verdino Greg Verdino

Categories

Advertising, Beancast, Bob Knorpp, Books, Brands, Business, GV sightings, Marketing, Media, Podcast, Podcasts, Social Media, Starbucks, Twitter, amazon, angela natividad, crayon, george parker, greg verdino, mcdonalds, plaid, plaidnation, retail, target, verdino, walmart, zappos
Comments

July 23rd, 2009

JJTV #29 – Storytelling via Tshirts

This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you can become part of HP's Friends 'n Family Plan.

Self expression meets Consumer Generated Content in the form of T-shirts and other merchandise via companies like CustomInk and CafePress. Interesting implications for brands on storytelling.


You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

  • Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
  • You'll need to enter in EPP company code: 3807
  • You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Spread the word:

Joseph Jaffe

Categories

"t-shirts", @jaffejuice, Branding, HP, JJTV, JaffeJuiceTV, Marketing, cafepress, consumergeneratedcontent, customink, josephjaffe, sales
Comments

July 22nd, 2009

Bad Pitch teleseminar to teach PR folks how to pitch so good

Badpitch

Over the past few years, just about every snarky marketing blogger has written a post (or two or ten) about poorly done influencer outreach -- sometimes just to shame boneheaded brand or agencies, other times to offer their own set of tips for how marketers can do a better job of talking to those of us who create content.

I wrote mine almost exactly two years ago and although I haven't written much about blogger outreach since, trust me, I get bad pitches all the time.

Just today, I received an email that began, "D------------ear Greg" (exactly like that, with the dashes between the D and the e), and only went downhill from there.

OK. So we all make mistakes. 

But the sad truth is that we're already a bunch of years into this social media PR thing and, if anything, the quality of the pitches I see might actually be getting worse.  I receive far too many unsolicited, off-topic pitches with no customization -- and you'd probably be surprised if I told you the names of some of the worst offenders.

Well, I must not be the only one noticing because the boys at the Bad Pitch Blog (who have elevated PR faux pas snark to an artform) are running a one-time-only teleseminar that aims to teach attendees how to get PR right. Kevin Dugan (@prblog) and my blogosphere-buddy Richard Laermer (@laermer) know their stuff, so if you're a PR pro, have yet to crack the code on outreach, and/or just want some new ideas that you can use to up your pitching game, you might want to sign up.

According to the teleseminar website, CrappyPR.com:

Call attendees will learn a smart, step by step approach to pitching that includes hilarious case studies and goes beyond that simple email. From looking at the whole pitch lifecycle, including the truth about pitching bloggers and using social media, to tips that will no doubt make you better-informed (and tell you how) plus the keys to pitch inspiration, we'll help you improve your game. Plus we will show you our tricks!

The throwdown goes down on Wednesday, July 29th at 1pm Eastern, so you can listen in while eating takeout sushi at your desk.  Admission is $49 but everyone who buys a seat gets a complementary electronic copy of Laermer's Full Frontal PR handbook. Seems like a pretty good deal to me.

Don't forget to tell Richard I sent you. ;-)

NOTE: I am not affiliated with Laermer, Bad Pitch or this event. Just got a not-so-bad pitch about the event and thought I'd share the info.


Greg Verdino Greg Verdino

Categories

Blogs, Marketing, Public relations, Social Media, bad pitch, blogger outreach, greg verdino, influencer outreach, kevin dugan, laermer, pr, prblog, press release, smpr, verdino
Comments

July 21st, 2009

Mobile in the middle

While mobile still has a long way to go before it becomes a key channel for most marketers, it would be foolish not to keep an eye on new developments in mobility.

Although I don't write many posts about mobile on this blog, in the past couple of weeks on Verdino Bytes I blogged about two separate and very different mobile implementations.  Looking back at those posts now, I think they are even more interesting when viewed in tandem than they were individually. So I thought I'd take a second look at both technologies and provide some additional context.

On July 8th, I wrote about the incorporation of 2D barcode technology into this year's Sports Illustrated Swimsuit Issue. Black-and-white visual codes developed by a company called Jagtag appear alongside one of the photo spreads. Readers can use just about any camera-phone to shoot and send an image of the barcode to receive an MMS message containing a set of additional mobile-friendly model photos. Super simple in its execution, this implementation offers consumers, publishers and advertisers a practical way to extend old world media (in this case a magazine, but it would work equally well with newspapers and out-of-home) into the mobile channel via exclusive content and supplemental information.

Sport-illust

The following day, I happened across a company called TAT and posted a video demo of their Augmented ID offering. Augmented ID is a super-practical spin on shiny new augmented reality technology that, via your mobile phone's camera, "visualizes the digital identities of the people you meet in real life."  Let's say you're a social media geek who writes a blog and networks on Facebook, LinkedIn and Twitter.  You step away from your computer to attend a conference or tweetup where you meet lots of new people face-to-face. With Augmented ID, you point your camera-phone at one of your fellow attendees and, through the viewfinder, see his live image enhanced with a series of floating, interactive icons representing his online social media profiles. In the grand scheme, this blurs the increasingly narrow line between online and offline identities, and online and offline social networking. In the less-than-grand scheme, it allows us to avoid stick-on name tags and nerdy small talk like, "So, are you on Twitter?" 

See it in action (feed and email readers click through to the blog for the embedded video):

So now, I'll tell you why I find these two technologies interesting although, of course, I already tipped my hand in the title of the post.  The first offers an enhanced traditional media experience to the mobile device. The second extends the social media experience into the real world by way of the mobile device. 

I'm not going to pretend I have any clue about where this might be headed, but I'm intrigued by the notion of mobile as the glue that binds together our online and offline experiences.

Would love to hear your thoughts.


Greg Verdino Greg Verdino

Categories

Augmented Reality, Convergence, Future, Geek Culture, Innovation, Media, Mobile, Mobile Marketing, Mobility, New Technologies, Social Media, Social networking, Trends, augmented id, greg verdino, jagtag, tat, verdino
Comments

July 20th, 2009

JJTV #28 – Introspecting about Mommy Bloggers or Mothers that Blog

HP%20logo This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you can become part of HP's Friends 'n Family Plan.

Mommy Bloggers or Mothers that Blog? Is that the question? I think it's more about finding your authentic voice and sticking to your guns, whether it's selling, telling, caring or sharing. Right now Mommy Bloggers have become their own worst enemy...so perhaps it's time for a break as per MomDot.


You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

  • Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
  • You'll need to enter in EPP company code: 3807
  • You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Spread the word:

Joseph Jaffe

Categories

@jaffejuice, HP, JJTV, JaffeJuiceTV, Marketing, jeremiahowyang, josephjaffe, momdot, mommybloggers, mothersthatblog, poshmom, prblackout, sales, sponsoredconversations
Comments

July 20th, 2009

Jaffe Juice #129 – Skatting and Riffing Jazz with Jeremiah Owyang

Jeremiah I recently had a chat - or perhaps I should say, a skat - with Forrester's Senior Analyst, Social Computing, Jeremiah Owyang. Follow Jeremiah on Twitter here or check out his very popular blog, Web Strategist, here. Audio comments to +1 206 203-3255

Direct download here

iTunes subscription here

Joseph Jaffe

Categories

"@jowyang", "Jeremiah Owyang", "Web Strategist", Forrester, Forrester Research, Jaffe Juice, Jaffe Juice - The New Marketing Podcast, Joseph Jaffe
Comments

July 16th, 2009

JJTV #27 – 3 Wolves 1 Moon

HP%20logo This show sponsored by HP. It's not too late to take advantage of some pretty sweet deals on Netbooks, Printers and more...especially with Back to School coming up in a couple of months. See below for information on how you can become part of HP's Friends 'n Family Plan.

The 3 Wolf Moon T-shirt has become a viral phenomenon; a tipping point case study if you will. In this episode I do a bit of a deep dive into what, why and how this has become such an incredible social media story.


You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

  • Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
  • You'll need to enter in EPP company code: 3807
  • You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Spread the word:

Joseph Jaffe

Categories

3wolfmoon, @jaffejuice, Conversation, HP, JJTV, JaffeJuiceTV, Marketing, amazon, josephjaffe, sales, socialmedia, tippingpoint, viral
Comments
« Older Entries