November 8th, 2007

Virtual Thirst winner unveiled

Today Coca-Cola, crayon and Millions of Us held a mixed-reality event in Atlanta and on crayonville Island to unveil the winner of Virtual Thirst, our competition that invited Second Life residents to design virtual vending machines that dispense not cans of Coke but the “essence of Coca-Cola.”  The winning entry  — designed by Ann Marie Mathis / Emerie May — is a series of “Puzzle Bottles” that dispense cool interactive experiences and Coke-branded virtual gifts.

Vt_beforeunveil

We had a great crowd (in both the real world and the virtual one) who were psyched to see what we had in store.  If you missed the event but want to hear the presentation, you can download an MP3 here (right click and save to your hard drive), watch the promo video on YouTube or check out my pictures from the event here.

Now that the Coca-Cola Puzzle Bottles have been unveiled, the program enters a new phase — one powered entirely by the Second Life community.

Puzzle solvers can copy the prizes they receive and gift them to their friends, land owners can place bottles on their property and the interactive experiences can be shared by anyone that happens to be nearby when a resident solves a puzzle.  In other words, rather than taking the standard marketer approach of sinking money into an island and hoping to attract residents to visit the brand, Coke is giving residents the power to distribute the Coca-Cola brand essence throughout Second Life, wherever and however they see fit.  Ah – virtual world marketing the way it was meant to be… 

But enough talk — why not check out the Coca-Cola Puzzle Bottles for yourself.  You can find the first three at the following locations:

Puzzle Bottle Type 1:
http://slurl.com/secondlife/Style/171/79/30

Puzzle Bottle Type 2:
http://slurl.com/secondlife/crayonville/197/75/541

Puzzle Bottle Type 3:
http://slurl.com/secondlife/Heathrow/61/203/22

As the bottles roll out, Millions of Us will maintain a complete location list here and land owners can request bottles by emailing Lauren Millionsofus.

Greg Verdino Chief Strategy Officer

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Announcements, Events, Second Life
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November 7th, 2007

Virtually Complete

You may recall the launch of the the Coca-Cola Virtual Thirst promotion in Second Life that crayon sponsored. It began with a call for submissions from the community and the challenge was met with lots of great ideas to design a machine that will dispense “the essence of Coca-Cola” to residents of Second Life.

Well, this Thursday, November 8th, at 1pm Eastern/10am Second Life Time, it’s all going to culminate as Coke, crayon, The Advance Guard and Millions of Us will unveil the winning entry.  And you are cordially invited.

If you’d like to attend the ‘unveiling’ and be among the first to see the winning entry, just send your avatar name to celebrity@millionsofus.com and request access. The event takes place in-world on crayonville Island and you need to be on the guest list to during the unveiling, so reserve your spot right away.

Scott Monty Scott

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Announcements, Events, Second Life
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