January 26th, 2010

JJTV #69 – Nook’s Promotion Strategy: The Best or Worst EVER???

In this episode, I debate whether Barnes & Noble's promotion and distribution strategy for their e-Reader - the Nook - was the best OR worst EVER.

Whilst I'm not sure about the limited supply portion, the in-store promotion via pop-up retail kiosks was sheer genius.

...and I did purchase Nook's for all the crayon employees, so I guess something's working.

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Joseph Jaffe

Categories

"Amazon.com", "Barnes & Noble", "Distribution Strategy", "Pop-up retail", "Thought Leadership", "bn.com", "e-Reader", "e-tail", "in-store", BN, Demand, HP, Hewlett Packard, JJTV, Jaffe Juice, Jaffe Juice TV, JaffeJuiceTV, Joseph Jaffe, Kindle, Nook, Supply, retail
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January 26th, 2010

Jaffe Juice #133 – The one with the raging social media agency debate

My good buddy, Mitch Joel, and my new colleague, Powered's CMO, Aaron Strout, "sat down" to debate whether the industry needs a dedicated social media agency or alternatively, whether digital agencies are best suited/positioned to deliver on social as just another element of an expanding digital toolbox. The seed for this was an Adweek article.

Clearly, both Mitch and I have our own unique biases. He works for a digital agency and I work for a social media agency. That said, Mitch and I both felt that there isn't enough productive debate (read: disagreement) in the industry right now and so we came to "blows" in the name of conversation.

We're both secure enough in terms of who we are and what we bring to the table to do this and most importantly, we're both GOOD friends and we respect each other deeply.

...that said, you wouldn't know it at times as things get quite heated.

At the end of the day, the result is probably a hard fought out draw and hopefully the real winner is the listener and the industry in general.

So if you want to spend 1h15 of your time listening in, enjoy....

PS The episode was also syndicated via Mitch's Podcast, Six Pixels of Separation

PPS I'm pretty sure I'm right about this :) Just had to throw in the last word (sssh - don't tell Mitch)

As always, send in your audio comments to me on +1 206 203-3255 or follow me on Twitter (why? I have no idea)

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Joseph Jaffe

Categories

"Amazon.com", "Chief Interruptor", "Digital Marketing Agency", "New Marketing Podcast", "Social Media Agency", "Thought Leadership", Ad Age, AdWeek, Crispin, Dell, Digitas, Inside the fish bowl, Interactive, Jaffe Juice, Jaffe Juice - The New Marketing Podcast, Join the Conversation, Joseph Jaffe, Make advertising relevant again, Mitch Joel, New Marketing, Six Pixels of Separation, Social Media, Twist Image, aaron strout, crayon, powered, razorfish, zappos
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