August 23rd, 2010

Beanstalks (it’s all about scale)

Latest Beancast marketing podcast is up with yours truly and in this episode, I join host, Bob Knorpp with the likes of Please feed the Animals and Lemonade's Eric Proulx, Revision 3's CEO, Jim Louderback, and Microsoft's Duane Forrester, where we discuss:

  • iAd-versity (Apple as a media company? See: Microsoft and MSN)
  • Bidding against Google (we put the mono in poly)
  • Facebook Places (can you say pleaserobme x 500,000,000?)
  • The follow-back question (you scratch my back, I'll DM yours)
  • Scamming a point (nothing says punk'd like the FTC)

...and all this as I try and force out some convoluted articulation as I battle mega-jetlag following my trip to Shanghai.

Download or listen here

August 23rd, 2010

Beanstalks (it’s all about scale)

Latest Beancast marketing podcast is up with yours truly and in this episode, I join host, Bob Knorpp with the likes of Please feed the Animals and Lemonade's Eric Proulx, Revision 3's CEO, Jim Louderback, and Microsoft's Duane Forrester, where we discuss:

  • iAd-versity (Apple as a media company? See: Microsoft and MSN)
  • Bidding against Google (we put the mono in poly)
  • Facebook Places (can you say pleaserobme x 500,000,000?)
  • The follow-back question (you scratch my back, I'll DM yours)
  • Scamming a point (nothing says punk'd like the FTC)

...and all this as I try and force out some convoluted articulation as I battle mega-jetlag following my trip to Shanghai.

Download or listen here

July 26th, 2010

JJTV #108 – Social Commerce has arrived

Instant commerce. Just add social.

How do we get the actual transaction (means/process) to be almost as meaningful as the consumption of that good or service (end)?

It starts with putting the social back into commerce.

Just ask Levi.

Spread the word:

July 26th, 2010

Jaffe Juice #140 – Chatting with Anheuser Busch about their World Cup activation in South Africa

2034916a71e49fafc9149c13ebe5b3308e156dd I recently sat down with Andrew Sneyd and Mike Torres from Anheuser-Busch/ABInBev to chat about their 2010 World Cup activation in South Africa which launched under the banner of "Bud United" and included a reality-type program called Bud House, a Facebook profile/avatar face-painting application, mobile/fan-based Man of the March and much more.

Got a comment or question on this episode? I'm @jaffejuice on Twitter. Audio comments to +1 206 203-3255.

Direct download here

Tunes subscription here

Disclosure: I do some work with ABInBev, although I was not involved in any way on this particular program. I'm just a football fan.

June 22nd, 2010

JJTV #104 – Who Gets Twitter? Hu Gets Twitter

How do you scale Humanity? That's the real question to be answered when it comes to adopting and truly delivering on social media.

If you truly want to scale your brand, you're going to have to scale the human beings that power your brand. 

Spread the word:

June 22nd, 2010

Jaffe #102 – The Mayor Of Frappuccinoville

Starbucks boldly checks-in where no brand has checked in before with a nation wide promotion using location-based MoSoSo player, FourSquare, in which mayors of their respective stores can unlock codes to get $1 off a Frappuccino.

Overall, kudos to this brand that is demonstrating first hand that Social Media Adoption is Addictive.

Spread the word:

  • Share JJTV with your local barista, your co-workers, colleagues, friends and family
  • Tweet or RT: New JJTV - Starbucks shows brands first hand that social media adoption is addictive- http://bit.ly/mayorofstarbucks
  • Subscribe to the show via iTunes or YouTube
  • Leave a video comment

May 24th, 2010

JJTV #99 – Vodafone meets Domino’s; Domino’s meet Vodafone

The ease of spitting out something inflammatory or defamatory shows how vulnerable companies are in this day and age, especially when we're giving employees access to our corporate messaging in the form of Facebook, Twitter etc.

This is the danger of what happens when "familiarity breeds contempt".

This doesn't mean abstain....it just means that companies need social media corporate guidelines now...more than ever before.

Story being referenced here is with Vodafone in the UK. Click here for more information.

What do you think?

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May 18th, 2010

JJTV #98 – The future of media explained by the first real social media guru

His name is Theodor Seuss Geisel AKA Dr Seuss and according to his prophetic text, "One Fish. Two Fish. Red Fish. Blue Fish," he outlined the full continuum and future of "media" i.e. paid, earned, owned and NON-MEDIA.

What do you think?

Spread the word:

  • Share JJTV with your media team, co-workers, colleagues, friends and family
  • Tweet or RT: New JJTV - The future of media explained by the world's first social media guru - http://bit.ly/nonmedia  
  • Subscribe to the show via iTunes or YouTube
  • Leave a video comment

May 5th, 2010

You really really like me.

  Thumbs_up_you_like_this_bumper_sticker-p128096592726024722trl0_400

Like lots of publishers, I'm testing out Facebook's new open graph take on the social web. You can now "like" this blog by clicking the button near the top of the middle column. From what I've gleaned, you're not joining another Facebook Page; simply showing your support, staying connected by letting the blog push updates to your feed, and making it even easier to share posts you like with just one click that sends links scuttling off into your live stream. I hope you'll like me even better now. ;-)

While we're on the subject of staying connected -- be sure to get all the latest book updates by following the new microMARKETING profile on Twitter (@micromktg) and joining the microMARKETING fan community on Facebook. Both hubs are in their infancy, but I'm planning everything from up-to-the-minute book news to special promotions just for followers and fans.

Join up for good stuff.

April 27th, 2010

I like Beans

Howtobealikeableperson As many of you know, I join Bob Knorpp once a month as he hosts one of the best marketing podcasts on the Web, The BeanCast.

If you currently subscribe to Marketing Podcasts via iTunes, then do yourself a favor and subscribe today.

For me, it's been a great way to stay connected to "audio" and in that regard, I've pushed out the show once a month to my own podcast subscribers, "Jaffe Juice - The New Marketing Podcast." It's also probably inspired me to get back to podcasting (which I just found out, the Podfather - Adam Curry, has started to do again with his legendary Daily Source Code show) and I'm currently recording at least once a month with brother-from-another-mother, Mitch Joel.

...and while you're at it, you can subscribe to mine via iTunes here. I hear I'm great on the iPad for what it's worth.

This week on the show, I shared the panel with John Wall, Darryl Ohrt and Alan Wolk as we discussed:

  • Facebook's slew of announcements coming out of F8
  • The maligned Nielsen Facebook study (and implications on social media efficacy in general)
  • Free goes Fee (Hulu)
  • Marketers "blaming" consumers as their new "green spin"
  • the Lane Bryant-ABC "too big for Prime Time" kerfuffle
So take a listen....and enjoy!