April 7th, 2010

JJTV #88 – SxSW Redux

My thoughts from my virgin visit to SxSW:

  1. The surprising at&t coverage (and reasons why...)
  2. Has SxSW jumped the shark?
  3. Invasion of the Marketers (coming soon...)
  4. Content is Clown
  5. It's all about the relationships

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Joseph Jaffe

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"AT&T", "Jump the Shark", "Thought Leadership", Content is King, Current Affairs, HP, Hewlett Packard, Inside the fish bowl, Interactive, JJTV, Jaffe Juice, Jaffe Juice TV, JaffeJuiceTV, Join the Conversation, Joseph Jaffe, Marketers, Marketing, New Branding |, Social Media, Social Media Matters, SxSW2010, Twitter, Web/Tech, austin, customer experience, customer service, sxsw
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March 10th, 2010

JJTV #81 – at&t Flips The Funnel (or at least attempts to)

AT&T's gets a lot of flack about it's poor customer service, lack of service etc etc. And most of it is deserved.

...but here's a case where at&t appears to be taking proactive steps to avoid "brand mutiny" i.e. when the iPhone opens up to competitive carriers.

It involves a proactive example of how they're using A.D.I.A. (Acknowledgment, Dialogue, Incentivization, Activation) to flip the funnel.

Check it out.

Additional links:


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Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

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Joseph Jaffe

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"AT&T", "Flipping the Funnel", "Thought Leadership", Branding, Communal Marketing, Consumer Central, Flip the Funnel, From the "I told you so" files, HP, Hewlett Packard, JJTV, Jaffe Juice, Jaffe Juice TV, JaffeJuiceTV, Joseph Jaffe, Marketing, Music, Mobile and things that make you go mmm..., New Branding |, apple, blog, customer experience, customer service, iPhone
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February 23rd, 2010

JJTV: #76 – X misses the spot with Comcast’s new name

Xfinity is Xcruciating. It's like AT&T changing it's name to XCingular and then back to the Xat&t.

Instead of pumping hundreds of millions of dollars into convincing us you've changed (when in actual fact, you haven't), why not just change? Why not invest that money into better customer service and better customer experience?

Or if all else fails, just crowdsource it all.

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Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

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Joseph Jaffe

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"AT&T", "Thought Leadership", .tv, Branding, Comcast, Consumer Central, Flip the Funnel, From the "I told you so" files, HP, Hewlett Packard, JJTV, Jaffe Juice, Jaffe Juice TV, JaffeJuiceTV, Joseph Jaffe, New Branding |, Repositioning, Video, customer experience, customer service
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January 17th, 2010

JJTV #67- Accenture the negative

I wonder if there will be any backlash against Accenture for pulling their sponsorship of Tiger Woods. It shows how fickle and spineless this brand really is....with you during the good times; first to bolt when things get hairy.

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Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

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Joseph Jaffe

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"AT&T", "Borrowed Interest", "Celebrity Endorsement", "Thought Leadership", "Tiger Woods", Accenture, Branded Entertainment, Celebrity, HP, Hewlett Packard, JJTV, Jaffe Juice, Jaffe Juice TV, JaffeJuiceTV, Joseph Jaffe, Ugly Stuff
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November 23rd, 2009

JJTV #55 – VoIP about face on the iPhone

Apple and AT&T's decision to reverse VoIP restrictions on the iPhone shows the power of open vs closed environments, as well as the continued rise and ubiquity of wi-fi access.


Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

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  • You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

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Joseph Jaffe

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"AT&T", "Thought Leadership", HP, Hewlett Packard, JJTV, Jaffe Juice, Jaffe Juice TV, JaffeJuiceTV, Joseph Jaffe, Music, Mobile and things that make you go mmm..., VoIP, apple, iPhone, jaffe, skype, wifi
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