August 23rd, 2010

JJTV #110 – iPhone Trust Fail

The whole iPhone 4 launch has been a fascinating chapter in an otherwise unblemished success story.

Paying a premium to be "first" works only as long as the customer experience lives up to the high expectations associated with the brand promise.

Antennagate has changed all of this.

Apple has lost a lot of trust and I think we'll see more and more people waiting on the sidelines with future launches.

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August 16th, 2010

JJTV #109 – Old Spice in 3 minutes or less

Ladies look at your mouse. Now look at me. Now look at your mouse. Now here's a 3 minute succinct precise on the recent Old Spice 30-second conversation starter and social media activation.

All in all. Spicy. Very Spicy.

Key takeaway: We've become really good as social media as a campaign. Jury's still out at our ability to deliver social media as a commitment.

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  • Tweet or RT: New JJTV -We've become really good at delivering social media as a campaign. Final words on Old Spice - http://bit.ly/socialspice
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July 19th, 2010

Old Spicy Beans

Last night I did my monthly stint on The Beancast, joining host Bob Knorpp and 3 other panelists (Duanne Forrester from Microsoft, Dan Goldgeier from Adpulp and Partners + Napier and last but definitely not least, Helen Klein Ross AKA Adbroad)

It was a great way for me to catch up to what's been going on in the industry over the past 2 weeks, while I was in South Africa at the World Cup!

We discussed:

  • Old Spice in context of popularity vs effectiveness
  • Luxury goes e-commerce (an arrogant industry finally gets with the digital program)
  • Digital Ad Dillema (clicks still prevail)
  • iDisconnect and iMortal with respect to Antennagate
  • Comcast doesn't care? Frank Eliason leaves the company for the Citi

Listen and/or download directly here

July 16th, 2010

JJTV #106 – The Juice on the iPad

I love to love Apple. I love to hate Apple. I hate to hate Apple. And of course I hate to love Apple as well.

I do love my iPhone though. And I love it enough to wait for the second generation of the iPad before I need to purchase one.

I don't need an overgrown iPhone without the iPhone. At least not yet...

And the same applies to the flawed 4G.

That said...don't ever EVER write off Steve Jobs or Apple!

The iPad is a Jack of all trades and master of some - most notably a video-centric multimedia device. That's probably enough for it to continue to enjoy superior sales, engagement, satisfaction and demand.

Additional link: My blog post on the iPad

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July 6th, 2010

JJTV #105 – The single greatest branding exercise in our time

Google built a mega-global brand with barely a penny spent on marketing and advertising as we know it.

What's the only example of any kind of visual or graphic on their homepage? Their own logo! And who foots the bill for their free impressions and exposure? You (the marketer) and I (the consumer).

Quite brilliant.

In a world where marketers are so fixated on esoteric and meaningless brand minutia like brand guidelines, Google - once again - swims against against the grain and shows that's not just ok, it's pretty damn awesome to mess with the logo.

In this case, it's to celebrate the 30th anniversary of Pac-man (boy do I feel old!)

Bottom line: Google teaches us that even within the lowly keyword text search buy, creativity is as creativity does. It does not discriminate. It has no favorite form. It's all about the idea, it's originality, it's relevance and it's execution.

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June 22nd, 2010

Jaffe #102 – The Mayor Of Frappuccinoville

Starbucks boldly checks-in where no brand has checked in before with a nation wide promotion using location-based MoSoSo player, FourSquare, in which mayors of their respective stores can unlock codes to get $1 off a Frappuccino.

Overall, kudos to this brand that is demonstrating first hand that Social Media Adoption is Addictive.

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  • Tweet or RT: New JJTV - Starbucks shows brands first hand that social media adoption is addictive- http://bit.ly/mayorofstarbucks
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May 24th, 2010

JJTV #99 – Vodafone meets Domino’s; Domino’s meet Vodafone

The ease of spitting out something inflammatory or defamatory shows how vulnerable companies are in this day and age, especially when we're giving employees access to our corporate messaging in the form of Facebook, Twitter etc.

This is the danger of what happens when "familiarity breeds contempt".

This doesn't mean abstain....it just means that companies need social media corporate guidelines now...more than ever before.

Story being referenced here is with Vodafone in the UK. Click here for more information.

What do you think?

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May 24th, 2010

Jaffe Juice #137 – Jaffe and Joel on Personal Brands and Thought Leaderhip Content Creation

SnakeoilMitch and I discuss the business of thought leadership in a B2B/service oriented, social media-enabled world.

What's real. What is not.

Is it too late to stake your claim?

How much is too much?

What about giving away IP for free?

It's a free form conversation, which has several nuggets intersperced throughout. Enjoy. Audio comments to +1 206 203-3255. Follow us on Twitter: @jaffejuice and @mitchjoel

Direct download here

iTunes subscription here

May 18th, 2010

Jaffe Juice Overdose?

Never!

...so here's a summary of a variety of places and spaces I've been spreading the juice of late:

  1. A terrific interview with destination CRM/CRM magazine on "Flip the Funnel"
  2. Marketing podcast, The Beancast - the latest episode just posted in which host Bob Knorpp and panelists, Ken Wheaton, Erik Proulx, Jeff Cutler and myself discuss Facebook's location-based announcement and privacy in general, TBWA\Chiat\Day's digital stumbles, whether mobile has arrived or not...and much more
  3. Poolside chat with David Armano (@armano), where we discuss thought leadership and the difference between "thinking" and "doing"
  4. It's becoming a regular for me....my third appearance on Small Business Advocate with host, Jim Blasingame. We discuss community, leveling the playing fields and more.
  5. Marketing over Coffee podcast conversation with host, John Wall. We discuss "Flip the Funnel"
  6. A great review of "Flip the Funnel" from Patrick Reyes. Be sure to click through to the Saturn example
  7. Also how about this great merchandising of "Flip the Funnel" which - unbeknownst to me - was created by Readitfor.me

May 18th, 2010

JJTV #98 – The future of media explained by the first real social media guru

His name is Theodor Seuss Geisel AKA Dr Seuss and according to his prophetic text, "One Fish. Two Fish. Red Fish. Blue Fish," he outlined the full continuum and future of "media" i.e. paid, earned, owned and NON-MEDIA.

What do you think?

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