Now that the NYE champagne has been emptied and your resolution resolve is already dissolving faster than an Alka-Seltzer, let’s look forward to 2012 and identify some steps for planning your brand’s social program calendar. At a high level, we want to assess a) the business objective(s) for the year, b) what those objective(s) translate into for [...]
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Categories: Blog Post
Tags: concepting, program identity design, social program planning
Well, amigos, it’s the final workday of the year which means the majority of you are probably spending today in sweatpants while parked in front of your Xbox or PS3 chewing up whatever’s left of your PTO hours.
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Categories: Blog Post
Tags: buzz of the week
Regimes crumbled, cities burned, young revolutionaries rejoiced. And in the rush of those events, we felt we were part of it. That finally, within our lifetimes, people could use their mass and will to effect dramatic changes in the lives of ordinary people. It’s important to remember that every revolutionary event began with a belief and a person who believed passionately enough to make it happen.
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Categories: The connected company
When trying to help a brand engage in the social media world a good way to approach it is the same way someone would approach a stand-up comedy performance.
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Categories: Blog Post
Tags: engagement, social apps
Here we go; the big 2011 wrap-up of changes to the social landscape. Dive in, remember, and look forward to 2012, as this year has been one filled with massive changes to the space, and the next promises to be just as big. For the rest of the year, check out Q1, Q2, and Q3. Enjoy!
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Categories: Blog Post
Tags: Facebook, foursquare, Google, groupon, landscape review, Twitter, youtube, Zynga
Visual Thinking School is designed as a public forum to improve the discipline of Visual Thinking, either through demonstrations, specific topical subjects, or through lively debate and sharing. Once a month we open the doors and invite the public to participate in the Portland/926 Studio.
With Gamestorming in mind, we wanted to use something topical that [...]
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Categories: Blog Post, Visual Thinking
New Year’s resolutions are always popular — and always difficult.
So let us help you make your resolution stick! We set up a place to share your goals for 2012 and encourage your friends and family to do the same. Visit now but be sure to come back in the new year to see how we [...]
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Categories: Blog Post
Tags: 2012, new year, resolution
Welcome to the holiday edition of Archrival | Dachis Group Presents: Buzz of the Week.
The holidays are upon us now. Officially. But before you venture out to do your last-minute shopping, take a moment and soak in some very memorable holiday wishes, a movie trailer that’s goose-bump worthy, another awesome way to honor Lando Calrissian, [...]
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Categories: Blog Post
Tags: archrival, buzz, funny, videos
Beyond Nike+
It’s been a couple years since Nike+ launched. Despite the wild success of Nike+, few other companies have followed their lead. Fortunately over the past few months we’ve seen the release of some very interesting products in a similar vein. One of those is called Nest, billed as “The Learning Thermostat”. Essentially you “educate” [...]
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Categories: Blog Post
Remember back in the late ’90s when the Internet was still in its infancy and our online lives were identified by the screeching hum of a dial-up connection on a 56K modem, AOL CDs appearing in our mailbox every other week, and those determined, bordering-on-fanatical all-night search binges for lewd photographs of Britney Spears and James Van Der Beek?
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Categories: Blog Post
Tags: archrival, klout, Social Business, youth marketing